Program Overview

MSc Marketing Programme

The MSc Marketing programme at VU Amsterdam is designed to train the next generation of marketing professionals who are passionate, bold, and driven by purpose. Using a combination of scientific insights and real-life case approaches, students tackle the most pressing issues of the day, such as competing in the market and creating unique competitive value for customers.

Programme Overview

• The programme is taught in English.
• It is a full-time programme that lasts for 1 year.
• The average number of students in a cohort is 190, with 47% of international students.

Facts and Figures

• Most graduates secure jobs within three months of graduation, typically as brand managers, account executives, digital marketers, insights data analysts, or customer engagement consultants.
• The programme is recognized as the best Marketing programme in the field, according to the Keuzegids Masters 2025, excelling in Content, Teaching Staff, Atmosphere, and Career Preparation.

Programme Content

The programme aims to develop students into specialists and critical thinkers with academic skills to tackle complex issues. Students learn to operate effectively in teams, give inspiring presentations, and develop keen powers of observation to pinpoint what needs to be done in a company.

Why Join the MSc Marketing Programme?

• Get a top-ranked education in a caring and supportive environment.
• The Marketing team is dedicated to ensuring the well-being and personal development of students.

Accreditations

The programme has received several accreditations and rankings, including being ranked as the #1 MSc Marketing in the Netherlands by NSE 2022, and a Gold Medal Winner in Elsevier magazine’s “Best Studies 2022”. It is also ranked in the Top 20 most popular Master’s among employers by Magnet.me 2021.