Program Overview

Parttime Master of Science in Marketing

The Parttime Master of Science in Marketing at VU Amsterdam is designed to equip professionals with the skills and knowledge necessary to excel in marketing roles. This two-year part-time program combines theoretical foundations with practical applications, enabling students to develop a strategic and tactical approach to marketing challenges.

Program Overview

• Duration: 2 years (part-time)
• Start Date: September 2025
• Time Investment: 20 hours per week
• Classes: Wednesday evenings
• Cost: €9,750 per year
• Format: Classroom-based
• Modular: Yes, with the option to take individual modules
• Pre-master: Available, starting in mid-January if required
• Outcome: Internationally recognized Master of Science diploma

Program Structure

The program is structured to provide a comprehensive education in marketing, including:

• Theoretical Foundations: Students learn about marketing models and theories, critical evaluation, and application to real-world business activities.
• Practical Applications: The program includes case discussions, research projects, and a mix of theoretical and practical knowledge.
• Networking Opportunities: Students work together on assignments, share professional experiences, and build a valuable network.

Accreditations and Recognition

The Parttime Master of Science in Marketing at VU Amsterdam has been consistently rated with the maximum score in the Keuzegids Masters for its content, instructors, and atmosphere.

Student Testimonials

• Caroline Douwma: "The instructors were very supportive and motivating."
• Azzeddine el Attoti: "I would recommend this program to people looking for growth and wanting to learn and discover again."
• George Borst: "The part-time MSc Marketing helps me think and evaluate differently, which is relevant for advancing in my field and improving my results."
• Michiel Schimmel: "The interaction with fellow students was the most memorable part of the program."
• Alwine de Jong: "I enjoyed studying with working professionals who had their own approaches."

Related Programs

• Deeltijd Pre-master Marketing: For those who need to prepare for the Parttime Master Marketing.
• Deeltijd Master of Science in Business Administration (Bedrijfskunde): Combines theoretical and practical knowledge to enhance business administration skills.

Why Study at VU School of Business and Economics?

The VU School of Business and Economics offers high-quality, innovative education with a significant impact on economic, societal, and global challenges. With an executive education program from the School of Business and Economics, professionals choose ambitious and impactful learning that combines theory, research, and practical application.