Program Overview

Introduction to the Program

The Bachelor's program in Communication Science at VU Amsterdam is designed to equip students with a deep understanding of the effects of media and communication on individuals, organizations, and society. The program focuses on the impact of media on people's thoughts, behaviors, and feelings, as well as the role of communication in shaping public opinion and influencing social change.

Program Structure

The program is divided into three years, each with a unique set of courses and projects. In the first year, students learn about media usage, communication, and research methods. The second year focuses on marketing communication, political communication, and social sciences. The third year allows students to specialize in a specific area of interest, such as stage, studying abroad, or following a minor.

First Year

In the first year, students take courses such as:

• Introduction to Communication Science
• Breaking news: the role of journalism in society
• Project 1: Mediated reality
• Interpersonal communication
• Methodology of social science research
• Descriptive and inferential statistics
• Behavior and communication in organizations
• Project 2: Strategic communication
• History of Social Sciences
• Public Relations and Reputation Management

Second Year

In the second year, students take courses such as:

• Quantitative research methods
• Marketing and persuasive communication
• Project 3: Effective persuasion
• Media Entertainment
• Media, power, and technology
• Philosophy of science
• Project 4: Social Media Analytics
• Risk and health communication

Third Year

In the third year, students take courses such as:

• Mentorship Communication Science year 3
• Current Media Challenges
• Multivariate analysis
• Bachelor's thesis Communication Science

Career Prospects

After completing the Bachelor's program in Communication Science, students can pursue a Master's degree or start their careers as communication advisors or spokespersons in various fields, including government, PR, and webcare.

Research Areas

The program covers a wide range of research areas, including:

• Media usage and effects
• Communication and social change
• Marketing and persuasive communication
• Risk and health communication
• Social media analytics

Conclusion

The Bachelor's program in Communication Science at VU Amsterdam offers students a comprehensive education in the field of communication, preparing them for careers in various industries or further academic pursuits. With its unique blend of theoretical and practical courses, the program provides students with a deep understanding of the complex relationships between media, communication, and society.