Program Overview

International Public Relations Course

Overview

The International Public Relations course is a 45-hour program that focuses on strategic communication to create and maintain beneficial connections between an organization and its audience in other countries. The course explores the functions and techniques of international public relations, analyzing conceptual factors that impact public relations activities in different countries.

Course Details

• Duration: 45 hours
• ECTS Credits: 6
• Format: Face-to-face
• Language: English
• Category: Business

Methodology

The course methodology includes lectures, discussions, guest lectures, role-playing, case analysis, problem-based learning, and seminars. Activities are conducted individually or in small groups, both in class and at home. Students are provided with theoretical foundations and complementary readings to deepen their knowledge of the course contents.

Assessment

• Attendance and Participation: 10%
• Class Activities: 10%
• Case Study: 50%
• Final Exam: 30%

Syllabus

• Functions of international public relations
• Techniques for the application of international public relations
• Globalization and its influence on international public relations
• Impact of cultural differences on international public relations

Bibliography

• Brunner B. Public relations theory: application and understanding. 1st edition. Brunner BR, editor. Hoboken, NJ: John Wiley & Sons, Inc.; 2019.
• Curtin PA, Gaither TK. International public relations: negotiating culture, identity, and power. Thousand Oaks, CA: SAGE Publications; 2007.
• Repez F. The importance of cultural diversity in the practice of international public relations. Bulletin of “carol i” national defense university. 2020;9(1):68–.

Tuition Fees

• General Price: 546.00€
• Reduced Price: 491.40€

Groups and Enrollment

• BCN - City Center: Tue, Thurs | 14:00-15:30 | 15/09//12/2025 (Sold out)
• BCN - City Center: Tue, Thurs | 14:00-15:30 | 19/01//04/2026

Additional Information

For more details on business courses, cancellation policies, and course changes, please refer to the relevant sections of the university's website.