Program Overview

Program Overview

The Master in Management and Innovation of a Dental Clinic is a comprehensive program designed to equip dental professionals with the skills and knowledge necessary to successfully manage and innovate their clinics. The program is offered by the Institute of Continuing Education of the University of Barcelona (IL3-UB) and is supported by the prestige and experience of the institution.

Program Details

• Duration: 52 weeks
• ECTS: 60
• Type: Master
• Language: Spanish
• Dates: November 3, 2025 - October 30, 2026
• Modality: Online
• Schedule: Asynchronous online sessions, with optional synchronous sessions on Fridays from 5:00 PM to 9:00 PM and Saturdays from 10:00 AM to 2:00 PM and from 3:00 PM to 7:00 PM
• Location: IL3 - University of Barcelona, C/ Ciutat de Granada, 131 - 08018 Barcelona
• Price: 6,500 € (including administrative fees of the University of Barcelona)
• Hours: 1,000 hours (for calculation of company bonuses)

Presentation

The program is designed to provide dental professionals with the necessary skills to manage and innovate their clinics, combining excellent professional practice with rigorous management and long-term vision. The program covers various aspects, including strategic planning, definition of strategic lines of action, organizational management, marketing, and quality management.

Objectives

• Analyze and promote new management and organization models to improve the overall results of the clinic in a sustainable way.
• Define objectives to be achieved for their own units or work teams.
• Review the organizational model and responsibilities, among others, to achieve the set objectives.
• Contrast the management system, resources (budget, human, technological, etc.) and phases of operation, among others, to launch a new service or equipment.
• Adapt products and services to special needs of certain groups (children and the elderly, people with limited mobility, etc.).
• Develop methodologies and procedures to improve the service and attention to patients: service cards, commitments, care protocols...
• Incorporate the use of social networks both for the communication of services and for the attention and loyalty of users.
• Seek and apply the means necessary to satisfy the needs of their patients.
• Analyze the need to make decisions about the digitization of the clinic, specifically about the introduction of instruments and software related to health care.
• Calculate the necessary investments taking into account sustainability and the impact on service costs.
• Know how to identify the competencies that the members of a team that must address a specific service or project must have.
• Delegate functions and responsibilities broadly to their collaborators.
• Define final objectives and not so much the process.
• Provide strategic vision in the action of their team.

Three Reasons to Choose This Program

• Prepares you for strategic and organizational management of dental clinics oriented towards obtaining the best results.
• Designed and taught by expert professionals who will provide you with their experience and practical knowledge.
• Semi-presential modality, adapted to your personal and professional circumstances, to achieve the best result.

Accreditation

The program is accredited by the University of Barcelona and is equivalent to 60 ECTS credits.

Program

The program is divided into several modules:

1. Management of a Dental Clinic
   • The business plan
   • Business strategy. Knowing how to compete
   • Organizational climate and culture
   • Personnel management. The perfect leader
   • How to plan the service
   • The healthcare company and the management function
   • Study of the management control
   • Accounting and accounting analysis
   • Costs and scandals
   • Procurement and purchasing policy
   • Time management
   • Quality-based management systems
   • The family business
   • Clinic design focused on marketing
2. Marketing and Communication of a Dental Clinic
   • Introduction to marketing and its strategic decisions
   • Application of marketing in strategic business processes
   • Determination of strategies
   • Application of marketing in operational management processes of the dental clinic
   • Plans of action to develop
   • Monitoring and evaluation of the plan
   • Introduction to online marketing
3. Customer Management and Loyalty
   • Consultative sales
   • Patient typology and commercial
   • Activity ratios
   • Loyalty
4. Quality Management
   • Planning and focus
   • Deployment and execution
   • Action plan
   • Monitoring and evaluation. Result tracking
5. Use of Social Networks
   • Introduction to neuromarketing
   • Neuromarketing applied to social networks
   • For what social networks are used today: customer acquisition and loyalty
   • Preferences of consumers regarding social networks
   • New trends in social networks
   • What are labels and their usefulness on social networks
   • Instagram as a platform for photos and videos and its development towards online sales of services and products
   • Facebook: new tools available
   • LinkedIn and Twitter as social networks for professionals
   • Automation of social networks
   • Introduction to email marketing
   • Email marketing platforms: Mailchimp and Mailrelay
   • What is a chatbot: automated conversations with artificial intelligence
   • Main chatbot platforms
   • Advantages of WhatsApp Business
   • Patient satisfaction surveys
   • Internal team satisfaction survey
   • Main online survey tools: Google Forms, Microsoft Forms, Typerform, SurveyMonkeys, and Survio
   • Tools for real-time feedback in the same dental clinic
6. The Digital Transition of the Dental Clinic
   • Concept of digitization in dentistry
   • Keys to transformation. Involved elements
   • Investments. Calculation of profitability adapted to different types of centers
   • Digital flow: total or partial?
7. Legal Normative of Health Services
   • Creation, constitution, and management of a company
   • Labor law, different types of employment contracts, and the linking of workers
   • Mercantile contracting to link professionals with whom no labor relationship is established
   • Prevention of occupational hazards
   • In health law matters
8. Master's Final Project (TFM)

Target Audience

• Dentists and stomatologists
• Postgraduate students in Dentistry
• Graduates or licensed in Dentistry who have graduated in the last five years and want to open a dental clinic
• Dental clinic staff or industry professionals with administrative and management functions
• Graduates in Law, Business Administration, and Economics who aim to create or manage a dental clinic

Faculty

• Dr. Carles Subirà Pifarré: Stomatologist. Professor at the Faculty of Dentistry of the University of Barcelona.
• Mr. Gregorio Casamayor Perez: Bachelor of Science in Education.
• Ms. Olga Serra Escarp: Master in Nursing Sciences. Master in Management and Leadership by the University of Lleida.
• Mr. Jordi Gallejones Alvarez: Bachelor of Technical Engineering in Management Informatics.
• Mr. Antonio Valdivia: Business consultant. Director of Antonio Valdivia Consultores, S.L.
• Mr. Felipe A. Saez Castillo: Bachelor of Dentistry.
• Ms. Eva Lema Demachi Merino: Bachelor of Pedagogy (UB), specialized in company training with 15 years of experience in different sectors.
• Ms. Maria Soledad Mestre Aramendia: Lawyer in practice and consultant with more than 25 years of experience in legal advice to public and private entities.
• Mr. Domènec Huguet: Bachelor of Biology, MBA by ESADE, consultant in dental clinic management.

Discounts

• Collectives with discount:
  • Alumni or former students of the IL3-UB Foundation.
  • Alumni UB with Master's quota.
  • Professional associations and other entities with a collaboration agreement.
  • Collectives with corporate or entity discount.
• Other discounts: Available for other collectives. You can expand the information at the following link.

Contact

For more information or to process your registration, please contact the Institut Forymat directly:

• Phone:
• WhatsApp:
• Email:

Please note that the registration process is managed by the Institut Forymat. We provide their contact information for your convenience.

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