Program Overview

Màster en Comunicació Digital i Entertainment Management

Introduction

The Màster en Comunicació Digital i Entertainment Management is a postgraduate program offered by the Universitat de Barcelona. This program is designed to provide students with a comprehensive understanding of digital communication and entertainment management.

Program Details

• Duration: 50 weeks
• ECTS: 60
• Language: Spanish
• Start Date: 21/10/2025
• End Date: 6/10/2026
• Modality: Online
• Price: 6,570 € (including administrative taxes)

Objectives

The program aims to:

• Provide students with a deep understanding of new technological trends and their applicability in communication.
• Teach students how to converse with consumers to establish credible and authentic communication formulas.
• Enable students to determine the impact of audiences and, especially, segmentation to reach the target audience.
• Build solid models of content creation, management, and dissemination using digital tools.
• Teach students how to elaborate a digital communication strategy.
• Enable students to dynamize social networks.
• Develop the necessary skills to work on effective communication strategies, using the right tools for each channel, adapting to trends, and selecting technology.

Target Audience

The program is designed for:

• Professionals working in digital communication or marketing who want to deepen their knowledge of these areas.
• Professionals in the communication area who want to renew their knowledge and integrate new trends.
• Companies outside the entertainment sector that want to collaborate, sponsor, or relate to the entertainment sector to impact their customers or consumers differently.
• Professionals who have an impact on digital transformation processes in their organizations and want to acquire knowledge in the area of communication, engagement, and persuasive content dissemination.

Professional Outcomes

Graduates of this program can work in various roles, including:

• Digital communication direction
• Social media management
• Community management
• Consultancy in communication and marketing
• Direction and creation of companies in the digital communication sector
• Direction of communication, marketing, and public relations areas
• Design and creation of experiential communication projects
• Content curator and knowledge manager
• Digital PR

Faculty

The program is directed by:

• Santiago Forgas-Coll, Doctor in Marketing from the University of Girona.
• Xavier Purcallà, Director of Communication and Digital Strategy at Flaix.
• Marc Perea, Director at Back4more, a creative entertainment studio.
• Alberto Dotras, Digital Marketing Manager.
• Francesc Cruces, Vice President of Marketing for the Spanish market at Octagon.
• Xavi Escolano, Director and producer of events and experiences.

Descomptes

The program offers various discounts for different collectives, including:

• Alumni of the Fundació IL3-UB
• Alumni UB with a Master's quota
• Members of professional associations and other entities
• Corporate or entity collaborators
• Members of the Col·legi de Professionals de l’Actividad Física i de l’esport de Catalunya (COPLEFC), with a 10% discount.

Contact

For more information, please contact the IL3-UB through their website or by phone. The IL3-UB is located at C/ Ciutat de Granada, 131, 08018 Barcelona, Spain.