Program Overview

Program Overview

The Master in Corporate Communication and Sustainability is a comprehensive program designed to equip professionals with the skills and knowledge necessary to excel in the field of corporate communication. The program is offered by the IL3-UB, a leading institution in the field of continuous education, and is tailored to meet the needs of professionals seeking to advance their careers in corporate communication.

Program Objectives

The program aims to provide students with a deep understanding of the principles and practices of corporate communication, with a focus on sustainability and social responsibility. The program objectives include:

• Integrating the new role of corporate communication in organizations and their different organizational models, interpreting trends in sustainability and the 2030 Agenda.
• Identifying trends and differential vectors of company positioning in terms of sustainability, including opportunities and risks, which involves analyzing social expectations regarding the company's role.
• Knowing the different consumer profiles to achieve an adaptation of communication actions in a more effective way.
• Designing messages, content, and formats relevant to conveying the corporate story and generating engagement with different audiences.
• Designing comprehensive communication plans with a transversal vision, using different communication lines to build unique messages that connect with the expectations of interest groups (internal and external clients).
• Defining advertising campaigns where you can impact your target audience with a message with a value proposition and an attractive call to action, which directly contributes to achieving the set objectives.
• Identifying new spaces for dialogue, alliances, or co-creation with external actors that help achieve the company's objectives, focusing on social values along with more traditional strategies, with a more commercial or advertising objective.
• Understanding the need for monitoring, measurement, analysis, and evaluation to verify whether communication objectives (internal and external) are being met.
• Applying transparency and accountability criteria through the implementation of specific communication actions or materials, based on sustainability reports.
• Defining the main steps of a crisis management plan that allows safeguarding the brand's reputation.

Program Structure

The program is structured into 11 modules, each focusing on a specific aspect of corporate communication and sustainability. The modules include:

• Introduction to corporate communication and sustainability
• Knowledge and analysis of the environment and interest groups
• Brands with purpose
• Internal communication
• 360º strategy in corporate communication
• Corporate communication in the digital environment
• External relations as a source of value
• Management, measurement, and audit of communication projects
• Accountability and responsible communication
• Crisis management
• Final master's project

Target Audience

The program is designed for professionals seeking to advance their careers in corporate communication, including:

• University graduates in communication, advertising, marketing, business administration, and related fields.
• Professionals in the field of communication who wish to update their knowledge and skills.
• Consultants, advisors, or professionals working in advertising and communication agencies.

Career Opportunities

The program provides students with the skills and knowledge necessary to pursue a range of career opportunities, including:

• Director or head of corporate communication
• Professional in communication in advertising and communication agencies
• Consultant in communication
• Professional in marketing departments
• Public relations specialist
• Internal communication manager
• External communication manager
• Advisor or consultant in communication
• Press office manager
• Corporate social responsibility manager
• Sustainability manager

Faculty

The program is taught by a team of experienced professionals and academics in the field of corporate communication and sustainability. The faculty includes:

• Patricia Alonso, Brand General Manager at Havas Media
• Paz Carreira, Consultant in marketing and market research
• Giuseppe Cavallo, Executive consultant in corporate brand and personal brand
• Marga Cogolludo, Partner and director of Stoa Consultors
• Alejandro de Frias, Head of sustainability at Danone Iberia
• Abel Delgado, Director of communication at Transports Metropolitans de Barcelona (TMB)
• Borja Lafuente, Professional with experience in digital products, marketing, internet, and e-commerce
• José Antonio Lavado, Co-founder of Bidea and Beethik
• Alberto Martin, Specialist in brand strategies and internationalization
• Isabel Martínez, Head of social action at Aguas de Barcelona
• Ramon Prats, Analyst and consultant in marketing and communication
• Mónica Reyes, Manager in the management of specialized projects in the measurement and evaluation of business communication
• Fonso Rotger, Specialist in market research and analysis
• Laura Celeste Sali, Co-founder of The White Rabbit Agency
• M. Luisa Solé, Professor at the University of Barcelona
• Santiago Torres, Director of communication and institutional relations at Transports Metropolitans de Barcelona (TMB)
• Ana Villagordo, Independent consultant with a transversal profile in environmental communication projects, creative strategy, and ethical design
• Esteban Zuluaga, Professional with experience in brand strategies and internationalization

Discounts

The program offers various discounts, including:

• Alumni discount: 10% discount for alumni of the IL3-UB
• Corporate discount: 10% discount for companies that enroll multiple employees
• Early bird discount: 5% discount for early registration
• Other discounts: available for specific groups, such as members of professional associations or students from certain universities

Admission Requirements

The admission requirements for the program include:

• University degree in a relevant field (communication, advertising, marketing, business administration, etc.)
• Professional experience in the field of communication (recommended)
• English language proficiency (recommended)

Tuition Fees

The tuition fees for the program are €5,970, which includes all course materials, access to the IL3-UB's facilities, and support from the faculty and staff.

Location

The program is offered at the IL3-UB's campus in Barcelona, Spain.

Duration

The program is 36 weeks long, with classes held from Monday to Thursday from 18:30 to 21:30.

Language

The program is taught in Spanish.

Credits

The program is worth 60 ECTS credits.

Certification

Upon completion of the program, students will receive a Master's degree in Corporate Communication and Sustainability from the IL3-UB.