Program Overview

Business of Sports Program

The Business of Sports Program is a two-month, intensive program offered by the Leeds School of Business. The program is a 9-credit “boot camp” for students and recent graduates who are seriously interested in pursuing careers in the sports and recreation industry.

Program Details

• The BOS Program will be held from June 1st to July 17th, 2026, and the 3 credit Maymester prerequisite will be held from May 4th to May 21st, 2026.
• Students will learn about what it is like to work in various divisions of the sports business world.
• Industry practitioners walk students through day-to-day operations of these departments and explain what it takes to get into these positions.
• The following divisions will be examined and integrated with industry-specific topics and industry guest speakers:
  • Diversity and Inclusion
  • Sports Analytics
  • Sports Facility and Event Management
  • Sports Finance
  • Sports Law
  • Sports Marketing and Sales
  • Sports Sponsorship
  • Ticket Sales
  • Social Media Marketing

Mission and Vision

• Mission: The Mission of the Business of Sports program is to offer high-quality academic and experiential learning designed to prepare its graduates for potential careers in the sports industry.
• Vision: The vision of the Business of Sports is to continue expansion as a renowned leader in sports business programs.

Contributing Partners and Alumni Employers

• Current and Previous Contributing Partners:
  • Colorado Rapids
  • Colorado Rockies
  • CU Athletics
  • Denver Broncos
  • Kroenke Sports & Entertainment
  • Vail Resorts
• Other Alumni Employers in the Sports Industry:
  • Los Angeles Chargers
  • Los Angeles Galaxy
  • Nashville Predators
  • Nike
  • REVEL Marketing
  • San Jose Sharks
  • Tampa Bay Lightning

Program Structure

• Students will conduct extensive research on a project developed by one of our contributing partners.
• They will work in-depth with a research professional to cultivate research on a chosen topic by the industry, working in real-time to help solve problems faced by organizations in the professional world.