Program Overview

BS Strategic Communication: Creative Track

Overview

The creative track of the Bachelor of Science in Strategic Communication within the Department of Advertising, Public Relations and Design at CMDI teaches students the skills to build a strong portfolio of creative problem-solving, design thinking, and storytelling through hands-on, workshop-based courses that prepare students for creative careers.

Creative Track Details

The creative track teaches creative problem-solving skills that can be applied to almost any job within the marketing and entrepreneurial worlds, and specifically prepares students for careers in:

• Copywriting
• Art direction
• Brand design
• Interactive design
• Content creation

Studio Space

Most classes are taught in the APRD Creative Studio, which offers a classroom setting with the vibe of a professional studio.

Course Map

The ideal flow for the creative track is as follows:

Junior Year

• Fall:
  • APRD 3001 - Visual Design 1
  • APRD 3102 - Copywriting 1
  • APRD 3400 - Creative Concepting 1
• Spring:
  • APRD 3501 - Creative Software 2
  • APRD 3011 - Visual Design 2 (designers) or APRD 3500 - Copywriting 2 (writers)

Senior Year

• Fall:
  • APRD 3504 - Creative Software 3
  • APRD 4600 - Portfolio 1
  • APRD 3402 - Content Creation
• Spring:
  • APRD 4405 - Capstone
  • APRD 4601 - Portfolio 2

Notes

• (+) = Recommended
• * = Required

Events

• Dis-Orientation: A fall BBQ welcoming newcomers and veterans to the creative track and studio space.
• The Golden Nuggets: An annual award show at the end of spring, showcasing top student work from the entire year.
• The Creative Feedback Fair: An end-of-year portfolio review where professionals from top agencies, design firms, and companies visit to share feedback on student work.

Recent Graduates and Student Portfolios

Examples of recent graduates and their portfolios are available, showcasing the work of students in art direction, copywriting, and design. Companies where graduates have found employment include David & Goliath, VF Corp, and Goodby Silverstein.