Psychology: Social Influence

Introduction

The Psychology: Social Influence program is a Master's track that focuses on applying social-psychological knowledge and scientifically responsible methods to analyze and empirically investigate the social-psychological determinants of behavior. The program aims to develop evidence-based interventions in human behavior, with an emphasis on behavior with societal implications.

Program Details

• Program type: Master
• Study load: 60 EC
• Duration: 1 year
• Language of instruction: English
• Program format: Full-time, daytime education

Learning Objectives

The learning objectives for this Master's track are:

1. The student can evaluate psychological theories, models, and research findings in the field of social influence.
2. The student can evaluate complex issues in the field of social influence in practice using psychological theories and models.
3. The student can develop scientifically informed solutions and interventions for complex issues in the field of social influence in practice.
4. The student is able to derive hypotheses (predictions) or research questions (problems) from scientific literature or theory.

Program Description

Many organizations and companies benefit from effectively influencing the behavior of citizens or consumers. There is an increasing demand for evidence-based approaches when developing effective interventions in human behavior. An evidence-based approach entails applying scientific knowledge and a scientifically responsible method to develop more effective interventions. Knowledge about determinants of behavior, such as emotions, motivation, and attitudes, can, when coupled with a systematic approach to analyzing and intervening in human behavior, significantly increase the effectiveness of interventions.

In this Master's track, students learn to apply social-psychological knowledge and scientifically responsible methods to analyze and empirically investigate the social-psychological determinants of behavior; to develop evidence-based interventions in human behavior, with an emphasis on behavior with societal implications; and to develop strategies for evaluating those interventions.

University of Amsterdam

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Overview:

The University of Amsterdam (UvA) is a renowned research university located in Amsterdam, Netherlands. It is one of Europe's leading universities, boasting over 40,000 students, 6,000 staff members, and 3,000 PhD candidates. The UvA is a hub for academic research and education, known for its commitment to connecting scientific research with societal challenges.

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Academic Programs:

The UvA offers a wide range of academic programs, including:

Bachelor's:

Over 20 English-taught programs are available.

Master's:

Over 150 English-taught programs are offered.

For Professionals:

Short-term and long-term programs for those seeking to continue their education alongside their careers.

Summer School:

The UvA Summer School provides a variety of courses for international students.

Open Programs:

The UvA offers open programs for those interested in exploring specific topics.

Exchange:

The UvA participates in various exchange programs, allowing students to study abroad.

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Other:

The UvA is known for its strong research focus, particularly in the fields of artificial intelligence, social sciences, and natural sciences. The university also has a strong commitment to internationalization, with a diverse student body and faculty.