Program Overview

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Brand Leadership Sprint

The Brand Leadership Sprint is a microcredential course designed to unlock the power of brand for organisational success in today's digital era.

Overview

In our digital world where consumers face an overwhelming number of decisions, leaders must understand how brand is one of the most valuable assets for their organisation. This course will allow participants to master the power of brand identity, the importance of trust, and using storytelling to position themselves as a brand leader.

What You'll Learn

By the end of this course, participants will be able to:

• Understand the makeup of brands and their impact on organisations.
• Describe the importance of brand value and trust for an organisation.
• Identify the features of good brand storytelling, including brand archetypes.
• Apply key elements of brand strategy related to positioning and consistency.

Sydney Executive Plus

The Brand Leadership Sprint is delivered by Sydney Executive Plus in partnership with Interband. Participants will learn the fundamentals of building a memorable and trustworthy brand from leading thinkers and industry experts.

Aims

The Brand Leadership Sprint aims to help participants understand the history and essence of branding, the impact and power of brand identity, and the importance of building trust. This course will also teach participants how to use storytelling in positioning themselves as a brand leader.

Content

The course covers the following topics:

• History of brands and brand theory.
• Brand valuation and trust.
• Brand positioning and archetypes.
• Brand consistency and execution.

Who is This Course For?

This course is suitable for senior executives, leaders, and managers looking to increase their knowledge of brand strategy and value.

Course Delivery Style

The course will be delivered online via self-paced modules and livestreams over two weeks.

Materials

All course materials are provided electronically. After enrolment, participants will receive an email with instructions on how to access the course materials and communications platforms.

Prerequisites

Participants should have an understanding of business/organisational process and leadership.

Course Assessments

The final project requires participants to reflect on concepts and skills learned throughout the sprint, considering how they might be applied to real-world situations. Participants are encouraged to think about their project in relation to their own organisation or experience, but this is not mandatory.

Payment and Enrolment

All courses must be paid in advance of commencing the course. The following payment methods are accepted:

• Mastercard
• Visa
• American Express
• Electronic Funds Transfer (for company invoices only)
• Journal Transfer (for University of Sydney Staff only)

What Happens After Enrolment?

After enrolment, participants will receive the following emails:

• Enrolment confirmation
• Tax invoice
• Course reminders
• Course materials
• Live session links

Upcoming Classes

No classes are currently available. Participants can join the waiting list.

Related Courses

Other related courses include:

• AI Fluency for Directors Sprint
• Geopolitics and Business Sprint
• Leading Complex Projects Sprint
• Leading Tech-Enabled Teams Sprint
• Net Zero Sprint
• The Creative Leader Masterclass
• The Focused Leader Masterclass