Program Overview

Centre for Continuing Education

The Centre for Continuing Education at the University of Sydney offers a diverse range of professional development short courses. These courses are designed to enhance professional development, grow technical and people skills, and support career progression.

Course Subjects

The Centre offers courses in various subjects, including:

• Business and management
  • Business communication
  • Business strategy
  • Business writing
  • Cultural competence and diversity
  • Finance
  • Leadership
  • Management
  • Organisational psychology
  • Sales and customer service
• English
• HSC preparation (years 10-12)
  • HSC biology
  • HSC business studies
  • HSC chemistry
  • HSC economics
  • HSC English
  • HSC mathematics
  • HSC physics
  • Year 11 (Revision)
  • Years 10-12 study and essay skills
• Humanities and culture
  • Creative writing
  • Music
  • Philosophy
  • Psychology
• Information technology
  • Adobe
  • AI and machine learning courses
  • Data analysis and analytics
    • Business analytics courses
    • GIS courses
    • Git courses
    • Power BI courses
    • Python courses
    • R programming courses
    • Statistics courses
    • SQL courses
    • Tableau courses
  • Google
  • Microsoft
    • Microsoft Excel courses
    • Microsoft Office courses
    • Microsoft Project courses
• Language
  • Arabic
  • Brazilian Portuguese
  • Chinese
  • French
  • German
  • Greek
  • Italian
  • Japanese
  • Spanish
• Marketing
  • Digital marketing
  • Marketing communications
  • Product development
• Project management
  • Agile methodology courses
  • Change management for projects
  • Stakeholder and people management
  • Technical project management skills

Digital Marketing Strategy Course for Managers and Leaders

This course aims to equip marketing managers, leaders, and business owners with the ability to review and guide digital strategy holistically. Participants will learn how to confidently audit, analyse, and interpret data across channels and audiences, and then make informed decisions that drive team performance and business outcomes.

Course Details

• Duration: 1 session, 8 hours total
• Next date: 13 February 2026
• Delivery mode: Online via Zoom
• Cost: A$510.00 - A$560.00

Course Information

In this course, participants will learn how to present a clear, robust, and data-driven digital marketing strategy to key stakeholders, with KPIs aligned to business goals. The course covers the evolving digital landscape and consumer trends, defining campaign objectives, budgets, and KPIs, using data and auditing tools to refine strategy, and understanding attribution models.

Aims

The course aims to equip marketing managers, leaders, and business owners with the ability to review and guide digital strategy holistically.

Outcomes

By the end of this course, participants should be able to:

• Map a potential customer’s digital journey with their brand
• Describe the current digital landscape and identify the right channels to engage their audience
• Audit current digital marketing activities and team or agency outputs
• Create an omni-channel digital marketing plan with clear channels that will work best for them
• Set KPIs that measure impact and align with business objectives
• Build a cohesive digital marketing strategy tailored to stakeholder goals
• Understand tracking and attribution at a high level to ask the right questions of their teams
• Present effective, easy-to-understand reporting to stakeholders

Content

The course covers:

• The evolving digital landscape and consumer trends
• Defining campaign objectives, budgets, and KPIs
• Using data and auditing tools to refine strategy
• Understanding attribution models
• Tracking interactions and conversions
• Evaluating customer behaviour, value, and customer journey
• Attributes of a successful strategy: purpose, KPIs, “win” channels
• Creating clear reporting
• Engaging stakeholders to secure buy-in

Intended Audience

This course is suitable for business owners and marketing professionals in medium-to-large organisations, as well as start-up founders with some marketing experience. It is best suited for those managing teams, agencies, or stakeholders who want clarity and confidence in directing strategy.

Prerequisites

This course is aimed at participants who are already familiar with the basics of digital marketing.

Delivery Modes

The course is available in two delivery modes:

• Face-to-face, presenter-taught workshop using participants' own devices
• Online workshop via the platform Zoom

Materials

Course materials are distributed electronically using Dropbox.

Organisational Training

For groups of six or more, courses can be delivered to teams with the option to tailor content.

Meet the Facilitators

Heather Porter has 15 years’ experience in digital marketing as a business owner, consultant, and speaker, and holds a Bachelor of International Business from San Diego State University.

What Others Say

The course gave participants confidence about the marketing activities they are doing right, as well as an understanding of how a few activities can be improved. Overall, participants would give the course a 10/10.

Related Courses

• Advanced Marketing Course: Advertising, PR, and Digital
• Content Marketing Course
• Marketing Fundamentals Course: Core Concepts and Strategies
• Social Media Marketing Course: Facebook, Instagram, and LinkedIn
• Strategic Marketing Planning Course

FAQs

Find answers to questions about applications, payment, short courses, and more.