Program Overview

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Centre for Continuing Education

The Centre for Continuing Education at the University of Sydney offers a diverse range of professional development short courses. These courses are designed to enhance professional development, grow technical and people skills, and support career progression.

Course Subjects

The Centre offers courses in various subjects, including:

• Business and management
  • Business communication
  • Business strategy
  • Business writing
  • Cultural competence and diversity
  • Finance
  • Leadership
  • Management
  • Organisational psychology
  • Sales and customer service
• English
• HSC preparation (years 10-12)
  • HSC biology
  • HSC business studies
  • HSC chemistry
  • HSC economics
  • HSC English
  • HSC mathematics
  • HSC physics
  • Year 11 (Revision)
  • Years 10-12 study and essay skills
• Humanities and culture
  • Creative writing
  • Music
  • Philosophy
  • Psychology
• Information technology
  • Adobe
  • AI and machine learning courses
  • Data analysis and analytics
    • Business analytics
    • GIS
    • Git
    • Power BI
    • Python
    • R programming
    • Statistics
    • SQL
    • Tableau
  • Google
  • Microsoft
    • Microsoft Excel
    • Microsoft Office
    • Microsoft Project
• Language
  • Arabic
  • Brazilian Portuguese
  • Chinese
  • French
  • German
  • Greek
  • Italian
  • Japanese
  • Spanish
• Marketing
  • Digital marketing
  • Marketing communications
  • Product development
• Project management
  • Agile methodology courses
  • Change management for projects
  • Stakeholder and people management
  • Technical project management skills

Social Media Marketing Course: Facebook, Instagram and LinkedIn

This course teaches participants how to create and manage engaging content, develop a posting strategy, and track performance across Facebook, Instagram, and LinkedIn. The course is ideal for businesses looking to boost their online presence.

Course Details

• Duration: 1 session, 8 hours total
• Next date: 20 February 2026
• View all dates
• Next class mode: Face-to-face (venue TBA)
• See available modes
• Cost: A$560.00

Course Information

In today's digital age, social media marketing is an easy way for a business to market directly to millions of potential customers and clients. The monthly active users in Australia have surpassed 19 million on Facebook, 12 million on Instagram, and 6.5 million on LinkedIn.

By leveraging social media marketing, businesses can increase brand visibility and build strong relationships with existing customers. This course will teach participants how to create, distribute, and manage social content that stands out in people's feeds, as well as how to measure the success of their campaigns.

Aims

The course aims to teach participants how to confidently use Facebook, Instagram, and LinkedIn, focusing on what works best on these platforms to get more engagement and a better ROI.

Outcomes

By the end of this course, participants should be able to:

• Understand how each social media channel works
• Create a social media calendar
• Identify the various types of content to post and tips for making them stand out in people's feeds
• Identify what metrics to track to know if their campaign is a success
• Discuss a brief introduction to ads and how they can amplify posts

Content

The course will cover:

• What is social media and how it compares to traditional marketing
• How to use social media for B2B and B2C
• The risks of social media and how to manage them
• Understanding algorithms and engagement to get more people to see posts
• The must-do steps of a successful campaign on Facebook, Instagram, and LinkedIn
• From reels to DMs - scripts and formulas to create successful posts
• How to create a content calendar that is easy to use
• Using AI to help with captions and content planning
• How to use social listening and monitoring
• What to measure to know if posts are successful
• An introduction to ads and when to use them

Intended Audience

The course is designed for:

• Employees and owners of small businesses with limited social media experience who want an introduction to Facebook, Instagram, and LinkedIn
• Anyone with pre-existing social media channels who would like to start using them more regularly and get better results

Prerequisites

There are no prerequisites for this course.

Delivery Modes

The course is available in:

• Face-to-face, presenter-taught workshop using your own device
• Online workshop via the platform Zoom

Delivery Style

Face-to-face classes

Participants need to bring their own device. Please ensure it is fully charged as access to power outlets is limited. The University does not carry any responsibility for lost, stolen, or damaged devices whilst on the University premises.

Online classes

Participants will need their own device.

Materials

Course readings are distributed electronically using Dropbox.

Before the Course

Please test the logins to your Facebook, Instagram, and LinkedIn accounts to ensure you have access on the day.

Organisational Training

For groups of six or more, courses can be delivered to your team with the option to tailor content.

Meet the Facilitators

Heather Porter

Heather Porter has 15 years' experience in digital marketing as a business owner, consultant, and speaker, and holds a Bachelor of International Business from San Diego State University.

What Others Say

Our tutor was engaging and clearly an expert in the field. - Anastasia Lecopoulos

The best piece of practical advice I received when I stopped full-time work came from my friend and former ABC colleague, Sophie Scott OAM. 'Do some social media courses,' she said. 'Whatever you end up doing, you need to be on it.' One of the courses I found most valuable was Social Media Marketing with Heather Porter, at the Centre for Continuing Education. Heather made a complicated subject both interesting and relatable. - Juanita Phillips

Highly recommend this course to anyone wanting to learn detailed information about how to best use social media to market your business and grow your engagement. I learned a lot of tricks and tips that I hadn't seen anywhere else. - Emily Simpson

Related Courses

• Advanced Marketing Course: Advertising, PR, and Digital
• Content Marketing Course
• Digital Marketing Strategy Course for Managers and Leaders
• Google Ads (AdWords) Management Course
• Marketing Fundamentals Course: Core Concepts and Strategies
• Social Media Advertising and Website Optimisation Course

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Contact Us

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