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Advanced Marketing Course: Advertising, PR, and Digital
| Program start date | Application deadline |
| 2026-05-22 | - |
| 2026-11-06 | - |
Program Overview
Centre for Continuing Education
The Centre for Continuing Education at the University of Sydney offers a diverse range of professional development short courses. These courses are designed to enhance career prospects and provide opportunities for personal growth.
Course Subjects
The Centre offers courses in various subjects, including:
- Business and management
- Business communication
- Business strategy
- Business writing
- Cultural competence and diversity
- Finance
- Leadership
- Management
- Organisational psychology
- Sales and customer service
- English
- HSC preparation (years 10-12)
- HSC biology
- HSC business studies
- HSC chemistry
- HSC economics
- HSC English
- HSC mathematics
- HSC physics
- Year 11 (Revision)
- Years 10-12 study and essay skills
- Humanities and culture
- Creative writing
- Music
- Philosophy
- Psychology
- Information technology
- Adobe
- AI and machine learning courses
- Data analysis and analytics
- Microsoft
- Language
- Arabic
- Brazilian Portuguese
- Chinese
- French
- German
- Greek
- Italian
- Japanese
- Spanish
- Marketing
- Digital marketing
- Marketing communications
- Product development
- Project management
- Agile methodology courses
- Change management for projects
- Stakeholder and people management
- Technical project management skills
Advanced Marketing Course: Advertising, PR, and Digital
This course is designed for existing marketers with some experience or those who have already completed Marketing Fundamentals: Core Concepts and Strategies, or an equivalent. The course focuses on a deeper understanding of the key marketing tools of advertising, PR, and promotions, with an in-depth look at digital and content marketing.
Course Outcomes
By the end of this course, participants should be able to:
- Identify the key marketing tools of advertising, PR, digital marketing, and promotions, including their relevance and implementation tactics for their specific business role
- Identify the latest marketing trends and how to tap into them in their own workplace
- Change their everyday thinking into being more marketing-centric
Course Content
The course covers:
- Brief marketing overview
- Focus on advertising, online and traditional
- Focus on PR, online and traditional
- Focus on digital marketing
- Consumer trends
- Focus on promotions, online and traditional
- Business planning summary
Intended Audience
This course is suitable for:
- Those who have already attended Marketing Fundamentals Course: Core Concepts and Strategies, completed an undergraduate Marketing course, or have some experience working in a marketing role
- Marketers from a range of environments, including product, services, business to business (B2B), government, and not-for-profit
- Marketers from a range of sizes, from SMEs (small to medium enterprises) to corporates
Delivery Style
The course is delivered as a combined lecture and interactive workshop, with a focus on sharing ideas and background to broaden class discussions.
Materials
A course workbook is distributed electronically using Dropbox.
Before the Course
Participants are encouraged to bring examples of their organisation's existing marketing material, such as advertising, collateral, point of sale material, PR – press releases or exposure.
Organisational Training
For groups of six or more, courses can be delivered to the team with the option to tailor content.
Related Courses
The Centre offers a range of related courses, including:
- Advanced AI Course: Mastering ChatGPT, Claude, Gemini, Perplexity, and Other Tools for Marketing and Content
- Beginner AI Course: Using ChatGPT, Perplexity, and Gemini for Business and Marketing Writing
- Business Insights with Google Analytics 4 Course
- Digital Marketing Strategy Course for Managers and Leaders
- Digital Presentation Skills Course for Professionals
- Google Ads (AdWords) Management Course
- Marketing Fundamentals Course: Core Concepts and Strategies
- Social Media Advertising and Website Optimisation Course
- Social Media Marketing Course: Facebook, Instagram, and LinkedIn
- Strategic Marketing Planning Course
Meet the Facilitators
The Centre's facilitators are experienced professionals in their fields, with a passion for teaching and sharing their knowledge.
Testimonials
Participants have praised the Centre's courses, citing the engaging and interactive nature of the workshops, the expertise of the facilitators, and the practical skills and knowledge gained.
Frequently Asked Questions
The Centre has a range of frequently asked questions, covering topics such as applications, payment, and course content.
Contact Us
The Centre for Continuing Education is located at 160 Missenden Road, Newtown NSW 2042, Australia.
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