Program Overview

Centre for Continuing Education

The Centre for Continuing Education at the University of Sydney offers a diverse range of professional development short courses. These courses are designed to enhance professional development, grow technical and people skills, and support career progression.

Course Subjects

The Centre offers courses in various subjects, including:

• Business and management
  • Business communication
  • Business strategy
  • Business writing
  • Cultural competence and diversity
  • Finance
  • Leadership
  • Management
  • Organisational psychology
  • Sales and customer service
• English
• HSC preparation (years 10-12)
  • HSC biology
  • HSC business studies
  • HSC chemistry
  • HSC economics
  • HSC English
  • HSC mathematics
  • HSC physics
  • Year 11 (Revision)
  • Years 10-12 study and essay skills
• Humanities and culture
  • Creative writing
  • Music
  • Philosophy
  • Psychology
• Information technology
  • Adobe
  • AI and machine learning courses
  • Data analysis and analytics
  • Google
  • Microsoft
• Language
  • Arabic
  • Brazilian Portuguese
  • Chinese
  • French
  • German
  • Greek
  • Italian
  • Japanese
  • Spanish
• Marketing
  • Digital marketing
  • Marketing communications
  • Product development
• Project management
  • Agile methodology courses
  • Change management for projects
  • Stakeholder and people management
  • Technical project management skills

Content Marketing Course

The Content Marketing Course is a one-day course that aims to show participants how to strategically and operationally implement a content marketing plan for their business. The course covers:

• The role of content marketing in a customer's journey and social media platforms today
• How content is used to develop trust, credibility, and understanding of a customer's needs
• How to profile a customer base to establish customer groups
• How to profile a customer group to identify the types of content they will respond to
• The types of content that can be produced and distributed across social platforms
• The best practice for content marketing across each social platform – Facebook, Instagram, LinkedIn, YouTube, and Twitter
• Low-cost, no-cost ways to produce content that reflects your brand or business utilising tools, apps, and guidelines
• How to distribute and post content on social media platforms both natively and using scheduling tools
• How to create a content plan for your business
• How to create content production plans
• How to evaluate the performance of content marketing

Course Details

• Duration: 1 session, 8 hours total
• Next date: 15 May 2026
• View all dates
• Next class mode: Face-to-face (venue TBA)
• See available modes
• Cost: A$560.00

Intended Audience

No prior experience in content marketing is needed, but having access to social media platforms is required to actively participate in class.

Prerequisites

None

Delivery Modes

• Face-to-face, presenter-taught workshop using your own device
• Online workshop via the platform Zoom

Delivery Style

Face-to-face classes

You are required to bring your own device. You should ensure your device is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

You will need your own device.

Materials

Case studies and app guides are distributed electronically using Dropbox.

Organisational Training

For groups of six or more, courses can be delivered to your team with the option to tailor content.

Related Courses

• Advanced AI Course: Mastering ChatGPT, Claude, Gemini, Perplexity, and Other Tools for Marketing and Content
• Beginner AI Course: Using ChatGPT, Perplexity, and Gemini for Business and Marketing Writing
• Digital Marketing Strategy Course for Managers and Leaders
• Digital Presentation Skills Course for Professionals
• Marketing Fundamentals Course: Core Concepts and Strategies
• Media Release Writing Course: Write and Promote a Press Release
• Persuasive Writing Course
• Social Media Marketing Course: Facebook, Instagram, and LinkedIn
• Strategic Marketing Planning Course

Meet the Facilitators

Heather Porter

Heather Porter has 15 years' experience in digital marketing as a business owner, consultant, and speaker, and holds a Bachelor of International Business from San Diego State University. She is the facilitator for the Content Marketing Course.

Testimonials

• "The facilitator is a leader in content marketing and her wealth of knowledge is incredible. This course combines the technical and the creative in an action-packed day of learning. Brilliant course!" - Sarah MacLellan
• "The course was engaging and very useful for the day-to-day content creation at any company (big or small). The tutor uses her vast experience to share relatable examples from different industries. She also combines practice with theory, which makes it even more enjoyable and useful." - Gabriela Ibarra
• "Really interesting day, I felt like I gained a lot from the course. Nice group size - allowed for everyone to share their ideas and allowed time for the facilitator to provide individual advice." - Liam Bourke

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