Program Overview

University of Cincinnati Programs

The University of Cincinnati offers a wide range of programs for students. Below are the details of the programs offered:

No Degree Required

• Associates
  • Accounting Technology
    • Curriculum & Requirements
  • Business Applications Technology
    • Curriculum & Requirements
  • Business Management Technology
    • Curriculum & Requirements
  • Cancer Registry Management
    • Curriculum & Requirements
  • Communication
    • Curriculum & Requirements
  • Early Childhood Care & Education
    • Curriculum & Requirements
  • Financial Management Technology
    • Curriculum & Requirements
  • Health Information Systems
    • Curriculum & Requirements
  • Healthcare Management Technology
    • Curriculum & Requirements
  • Hospitality Management
    • Curriculum & Requirements
  • Information Technology
    • Curriculum & Requirements
  • Interdisciplinary Studies
    • Curriculum & Requirements
  • Law and Paralegal Studies
    • Curriculum & Requirements
  • Marketing Management Technology
    • Curriculum & Requirements
  • Pre-Business Administration
    • Curriculum & Requirements
  • Public Health
    • Curriculum & Requirements
  • Supply Chain Management Technology
    • Curriculum & Requirements
• Certificates
  • Fire Administration Certificate
    • Curriculum & Requirements
  • Substance Abuse Counseling Certificate
    • Curriculum & Requirements
  • Certificate in Medical Coder
    • Curriculum & Requirements
  • Certificate in Cancer Registry Management
    • Curriculum & Requirements
  • Certificate in Revenue Cycle Management
    • Curriculum & Requirements
  • Certificate in Physicians Practice Management
    • Curriculum & Requirements
  • Certificate in Hospitality Management
    • Curriculum & Requirements
  • Insurance and Finance Management Certificate
    • Curriculum & Requirements
  • Application Software Support Specialist Certificate
    • Curriculum & Requirements
  • Information Technology (IT) Certificate
    • Curriculum & Requirements

Bachelors

• RN to BSN
  • Curriculum & Requirements
• Bachelor of Science in Respiratory Therapy
  • Curriculum & Requirements
• Bachelor of Science in Health Sciences for Pre-Occupational Therapy
  • Curriculum & Requirements
• Bachelor of Social Work
  • Curriculum & Requirements
• Bachelor of Science in Medical Laboratory Science
  • Curriculum & Requirements
• Bachelor of Science in Health Sciences
  • Curriculum & Requirements
• Bachelor of Arts in Professional Studies
  • Curriculum & Requirements
  • Fire Administration Track
• Bachelor of Science in Criminal Justice
  • Curriculum & Requirements
• Bachelor of Science in Substance Abuse Counseling
  • Curriculum & Requirements
• Bachelor of Science in Education in Early Childhood Education
  • Curriculum & Requirements
• Bachelor of Science in Law and Paralegal Studies
  • Curriculum & Requirements
• Bachelor of Business Administration - Finance
  • Curriculum & Requirements
• Bachelor of Business Administration - Marketing
  • Curriculum & Requirements
• Bachelor of Business Administration - Accounting
  • Curriculum & Requirements
• Bachelor of Science in Health Informatics
  • Curriculum & Requirements
• Bachelor of Health Information Management
  • Curriculum & Requirements
• Bachelor of Technical and Applied Studies - Healthcare Leadership
  • Curriculum & Requirements
• Bachelor of Technical and Applied Studies
  • Curriculum & Requirements
• Bachelor of Arts in Organizational Leadership
  • Curriculum & Requirements
• Bachelor of Arts in Communication
  • Curriculum & Requirements
• Bachelor of Science in Public Health
  • Curriculum & Requirements

Post-Bachelors Programs

• Masters
  • MSN Family Nurse Practitioner
    • Curriculum & Requirements
  • MSN Adult-Gerontology Primary Care Nurse Practitioner
    • Curriculum & Requirements
  • MSN in Women's Health Nurse Practitioner
    • Curriculum & Requirements
  • MSN in Nurse Midwifery
    • Curriculum & Requirements
  • MSN in Nursing Education
    • Curriculum & Requirements
  • Master of Health Informatics
    • Curriculum & Requirements
  • Master of Science in Respiratory Therapy
    • Curriculum & Requirements
  • Executive Master of Health Administration
    • Curriculum & Requirements
  • Master of Science in Medical Laboratory Science Leadership
    • Curriculum & Requirements
  • Master of Science in Information Technology
    • Curriculum & Requirements
  • Master of Science in Sport Administration
    • Curriculum & Requirements
  • Master of Science in Exercise Sport and Science
    • Curriculum & Requirements
  • Master of Science in Criminal Justice
    • Curriculum & Requirements
  • Master of Education in Foundations in Behavior Analysis
    • Curriculum & Requirements
  • Master of Science in Behavior Analysis
    • Curriculum & Requirements
  • Master of Education in Curriculum and Instruction
    • Curriculum & Requirements
  • Master of Education in Educational Leadership
    • Curriculum & Requirements
  • Master of Education in Special Education
    • Curriculum & Requirements
  • Master of Arts in Teaching in Special Education
    • Curriculum & Requirements
  • Master of Education in Literacy and Second Language Studies
    • Curriculum & Requirements
  • Master of Education in Instructional Design & Technology
    • Curriculum & Requirements
  • Master of Science in Health and Wellness Management
    • Curriculum & Requirements
  • Master of Science in Community Health & Prevention Science
    • Curriculum & Requirements
  • Master of Engineering in Mechanical Engineering
    • Curriculum & Requirements
  • Master of Engineering in Electrical Engineering
    • Curriculum & Requirements
  • Master of Engineering in Robotics & Intelligent Autonomous Systems
    • Curriculum & Requirements
  • Master of Business Administration
    • Curriculum & Requirements
  • Master of Science in Taxation
    • Curriculum & Requirements
  • Master of Science in Finance
    • Curriculum & Requirements
  • Master of Science in Marketing
    • Curriculum & Requirements
  • Master of Science in Information Systems
    • Curriculum & Requirements
  • Master of Science in Business Analytics
    • Curriculum & Requirements
  • Master of Science in Cosmetic Science
    • Curriculum & Requirements
  • Master of Science in Pharmaceutical Science in Drug Development
    • Curriculum & Requirements
  • Master of Science in Pharmacy Leadership
    • Curriculum & Requirements
  • Master of Science in Pharmacogenomics and Personalized Healthcare
    • Curriculum & Requirements
  • Master's in Healthcare Operational Excellence (HOPEX)
    • Curriculum & Requirements
  • MS Pharm Sci in Health Outcomes and Pharmacoeconomics
    • Curriculum & Requirements
  • Master of Legal Studies
    • Curriculum & Requirements
  • Master of Science in Geographic Information Systems
    • Curriculum & Requirements
  • Master of City Planning
• Doctoral
  • Clinical Lab Science
    • Curriculum & Requirements
  • Clinical Speech Language Pathology
    • Curriculum & Requirements

Professional Development

• Graduate Certificates
  • Graduate Certificate in Health Data Science AI
    • Curriculum & Requirements
  • Graduate Certificate in Information Technology
    • Curriculum & Requirements
  • Autism Spectrum Disorders Graduate Certificate
    • Curriculum & Requirements
  • Special Education Leadership Graduate Certificate
    • Curriculum & Requirements
  • Graduate Certificate in Analysis of Criminal Behavior
    • Curriculum & Requirements
  • Graduate Certificate in Correctional Rehabilitation
    • Curriculum & Requirements
  • Graduate Certificate in Crime Analysis and Prevention
    • Curriculum & Requirements
  • Digital Marketing Graduate Certificate
    • Curriculum & Requirements
  • Graduate Certificate in Marketing
    • Curriculum & Requirements
  • Certificate in Artificial Intelligence (Graduate)
    • Curriculum & Requirements
  • Graduate Certificate in Business Analytics
    • Curriculum & Requirements
  • Quantitative Finance Graduate Certificate
    • Curriculum & Requirements
  • Investment Management Graduate Certificate
    • Curriculum & Requirements
  • Corporate Taxation Graduate Certificate
    • Curriculum & Requirements
  • Individual Taxation Graduate Certificate
    • Curriculum & Requirements
  • Graduate Certificate in Business Foundations
    • Curriculum & Requirements
  • Graduate Certificate in Cosmetic Science
    • Curriculum & Requirements
  • Post-Master's Certificate in Family Nurse Practitioner
    • Curriculum & Requirements
  • Post-Master's Certificate in Psychiatric-Mental Health NP
    • Curriculum & Requirements
  • Nurse Led Innovation Certificate
  • Certificate in Health Care Administration
    • Curriculum & Requirements
  • Certificate in Health Care Finance
    • Curriculum & Requirements
  • Certificate in Health Care Policy
    • Curriculum & Requirements
  • Certificate in Pharmacogenomics & Personalized Healthcare
    • Curriculum & Requirements
  • Post-Associate Certificate in Law & Paralegal Studies
    • Curriculum & Requirements
  • Post-Baccalaureate Certificate in Law & Paralegal Studies
    • Curriculum & Requirements
  • Certificate in Pharmacy Leadership
    • Curriculum & Requirements
  • Data-Driven Cybersecurity Certificate
    • Curriculum & Requirements
  • STEM and Sustainability Certificate
    • Curriculum & Requirements
  • Certificate in Clinical Trials Design & Research
    • Curriculum & Requirements
  • Certificate in Global Regulatory Affairs in Drug Development
    • Certificate in Global Regulatory Affairs in Drug Development Curriculum
  • Certificate in Hygienic Manufacturing of Cosmetic Products
    • Curriculum & Requirements
  • Blended Online Learning Certificate (BOLT)
    • Curriculum & Requirements
  • Health and Wellness Coaching Certificate
    • Curriculum & Requirements
• Endorsements
  • Gifted Education
    • Curriculum & Requirements
  • Principal Licensure
    • Curriculum & Requirements
  • Transition to Work
    • Curriculum & Requirements
  • Teaching English to Speakers of Other Languages
    • Curriculum & Requirements
  • PreK-12 Reading
    • Curriculum & Requirements

Online Master of Science in Marketing

The Master of Science in Marketing online program at the University of Cincinnati provides students with an innovative and forward-thinking program that is grounded in the latest marketing practices and theories. The program is designed to give students the knowledge and skills they need to be successful in marketing careers in a variety of industries.

The online master of marketing program at UC is structured to help students become industry-ready marketing professionals without an in-person requirement. The curriculum is taught by experienced marketing professionals and built on four foundations of marketing that will propel your career in the direction you choose:

Consumer Psychology & Strategy

Delve into human emotions, decision-making processes, and buyer journeys. Craft compelling messages and position your brand for success.

Planning & Design

Build strategic digital content that resonates with your audience. Guide buyers through the purchasing funnel and collaborate with sales teams seamlessly.

Build & Execution

Leverage the power of digital platforms to distribute your content and spark engaging conversations. Analyze buyer behavior to optimize your marketing efforts.

Analytics

Cultivate data-driven decision-making skills. Integrate analytics with sales processes and assess the effectiveness of your marketing strategies.

The marketing degree is delivered in an on-campus and online format, with courses taught by the same world-renowned faculty. The program is 32 credit hours and can be completed in 1-2 years. Coursework includes marketing research, consumer behavior, marketing management, marketing analytics, international marketing, and marketing strategy. The capstone course integrates all the marketing concepts learned in the program with a real-world client’s needs.

The program also offers several opportunities for students to gain real-world experience, including during the final capstone course. The UC Marketing Department has partnerships with local and international businesses and organizations, and students can maximize their degree with one of our graduate certificates in marketing or digital marketing.

Why Cincinnati’s Masters in Marketing program?

The University of Cincinnati has one of the most highly regarded Masters in Marketing programs in the country. Our world-renowned faculty rank in the top ten for publications in consumer psychology journals. Additionally, the Lindner College of Business is accredited by the AACSB and has been recognized as one of the best business schools in the country by The Princeton Review.

Is a Master’s Degree in Marketing Worth It?

Considering taking the next step in your marketing journey? A Master of Science in Marketing unlocks exciting possibilities in this dynamic field. Our program equips you with specialized knowledge beyond the basics, delving into intricate concepts and cutting-edge strategies. Master essential areas like consumer behavior, digital marketing, and branding, gaining the ability to craft compelling messages, analyze data strategically, and build impactful brands. This expertise positions you as a highly sought-after candidate in a market demanding advanced qualifications. Imagine pursuing senior-level roles, exploring different industries, and expanding your network with industry professionals – all within reach with our program.

There is also an opportunity to maximize your degree with our Digital Marketing Graduate Certificate to help you standout in a competitive field. Plus, all credits taken as part of this certificate may be subsequently applied toward your Master of Science in Marketing, Master of Business Administration, or other specialized master’s degrees at the Lindner College of Business.

Real-World Experience: The Capstone Project Advantage

Our program culminates in a unique capstone project experience, setting you apart from the crowd:

• Client-Driven Projects: Work on real-world marketing problems faced by actual organizations (for-profit and non-profit).
• Choose Your Interest: Select a project aligned with your specific aspirations and interests.
• Five Months of Immersion: Gain invaluable hands-on experience over five months, tackling challenges and delivering solutions.
• Scope Variety: Address various marketing issues, from branding and market research to CRM implementation and new product development.
• Win-Win Situation: Contribute valuable solutions to client organizations while gaining crucial real-world learning.