Program Overview
Introduction to the Marketing Graduate Certificate Program
The University of Cincinnati's Carl H. Lindner College of Business offers a Graduate Certificate in Marketing designed for professionals seeking to leverage their technical, clinical, or creative background for success in the business world. This program aims to provide the necessary skills and expertise to apply marketing frameworks and tools, enabling participants to advance their professional goals within their chosen field.
Program Overview
- Program Duration: 1.0 years (full-time)
- Location: West Campus
- Program Code: 22GC-MKTG-GC
Why Study Marketing?
The Graduate Certificate in Marketing is tailored for highly trained technical professionals, such as doctors, lawyers, architects, and chemists, who need business and commercial skills to fully utilize their degree in the marketplace. This program prepares participants to:
- Leverage their deep technical, clinical, or creative background for success in the business world
- Apply marketing frameworks and tools to advance their professional goals
- Gain enough marketing expertise to increase their earning potential and remain competitive
Program Tracks
The Graduate Certificate in Marketing offers flexibility with four specific career tracks:
- Practice Building: For new professionals planning to start or join a private practice
- Corporate Marketing: For specialists seeking roles in large corporate settings
- Creative Services Marketing: For designers, artists, musicians, or technicians in the creative field
- Technical Sales: For engineers, scientists, or technical experts seeking roles in sales, customer service, or field consulting
Admission Requirements
- Baccalaureate Degree: Required
- Unofficial Transcripts: Used for admissions review; official transcripts required upon admission
- Letter of Recommendation: One letter required
- Essay: Required
- Resume: Required
Careers
The program utilizes data from Lightcast and the U.S. Bureau of Labor Statistics to provide insights into industry, occupation, compensation, and projected growth for each profession. Some careers may require additional training or education.
Graduation Requirements
- Minimum GPA: 3.0 or more
- Course Work: Satisfactory completion of required course work
- Time Limit: The certificate must be completed within five years of acceptance into the program
- Graduation Contract: Required for all students
Transferring to UC
Students must complete the entire certificate program in residence.
International Student Requirements
Graduate certificates are designed to be completed on a part-time basis and are not available to international applicants who require full-time status. International students can complete graduate certificates as part of a graduate degree program.
Curriculum
The curriculum is outlined in the Marketing Graduate Certificate guide, which includes unique opportunities, faculty, and resources available in Marketing.
Accreditation
- University Accreditation: The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.
- Business Accreditation: The Carl H. Lindner College of Business holds AACSB accreditation, indicating a commitment to quality and continuous improvement through rigorous and comprehensive peer review.