Program Overview

Program Overview

The Bachelor of Arts in Strategic Communication is an integrated program that offers a dynamic curriculum blending digital and traditional media. This program is available 100% online and is designed to equip students with the skills necessary for careers in corporate communications, social media, PR, advertising, and more.

Program of Study

The program requires a minimum of 120 semester credits, with at least 40 credits at the 300-400 level. At least 30 credits must be from Washington State University. The program includes a combination of courses that provide students with a comprehensive understanding of strategic communication.

University Common Requirements

The University Common Requirements (UCORE) are a set of general education courses that equip undergraduate students with a wide-ranging knowledge base and versatile skills that enhance their major fields of study. These requirements can generally be satisfied with a direct transfer degree.

College Core Courses

The College Core Courses include:

• COM 101 – Media and Society
• COM 102 – Public Speaking in the Digital Age
• COM 105 – Communication in Global Contexts
• COM 138 – Introduction to Communication
• COM 210 – Multimedia Content Creation
• COM 300 – Writing in Communication

Strategic Communication Core Courses

The Strategic Communication Core Courses include:

• COM 309 – Quantitative Research Methods
• COMSTRAT 301 – Foundations of Persuasion
• COMSTRAT 310 – Digital Content Promotion
• COMSTRAT 395 – Introduction to Integrated Strategic Communication
• One Advanced Media and Society course from an approved list

Integrated Strategic Communication Major Courses

The Integrated Strategic Communication Major Courses include:

• COMJOUR 333 – Reporting Across Platforms
• COMSTRAT 312 – Principles of Public Relations
• COMSTRAT 380 – Advertising Principles and Practices
• COMSTRAT 383 – Media Strategies and Techniques for PR
• COMSTRAT 476 – Consumer Insights and Branding
• COMSTRAT 485 – Public Relations Management and Campaigns
• COMSTRAT 495 – Strategic Communication Professional Internship

Major Upper-Division Electives

Students are required to complete 6 credits of Major Upper-Division Electives.

Career Opportunities

This degree is ideal for:

• PR professionals
• Advertising professionals
• Journalists
• Multimedia content creators
• Public information officers
• Social media coordinators
• Communication coordinators
• Campaign coordinators
• and more

Why Choose Washington State University?

The Edward R. Murrow College of Communication is nationally acclaimed and award-winning. The program offers hands-on learning through real-world internships, and students have the opportunity to learn from award-winning professors renowned for their teaching and research.