Program Overview

Integrated Strategic Communication

The Integrated Strategic Communication program at Washington State University is offered through the Edward R. Murrow College of Communication, Department of Strategic Communication. This program combines knowledge in advertising with skills in public relations, emphasizing the importance of audience research, persuasive message design, and delivery strategies in the complex and ever-evolving world of communication.

Campuses

• Everett
• Global Campus (Online)
• Vancouver

Degree Types

• Bachelor's
• Graduate Certificate
• Master's
• Minor

Highlights

• Practical experience and internships are built into the program to help students gain experience and apply their knowledge.
• A senior capstone course involves producing professional work for a real-world client.
• Award-winning, experienced faculty and advisors guide students.
• Crimson Creative, a student-run firm, allows students to work with real clients to develop advertising and public relations campaigns.
• Students can join WSU’s chapter of the Public Relations Student Society of America to network with professionals, gain access to development opportunities, and participate in events and competitions.
• The Murrow Spring Break trip to Los Angeles or New York City provides opportunities to visit leading strategic communication agencies and network with industry giants and Murrow alumni.
• The Murrow Center for Student Success Career Ready program offers career advising and preparation services.
• A strong alumni network provides career coaching and mentoring to current students and graduates.

Career

With a Strategic Communication degree, graduates can work in:

• Media or investor relations
• Journalism
• Corporate communications
• Public affairs
• Public relations
• Consulting
• Sales, advertising, branding, and promotion
• Copywriting

Transfer Students

WSU accepts credit from Advanced Placement, International Baccalaureate, and CLEP exams, associate degrees, Running Start, and more. Transfer students are those who have received college credit post-high school. The Transfer Course Search Tool helps determine what courses are needed to transition to WSU smoothly. Admission to WSU and admission to a desired major are separate processes, with specific requirements and prerequisites unique to each major.

Scholarships

Completing the General Scholarship Application makes students eligible for over 700 WSU scholarship programs, including those specific to their major. The FAFSA (Free Application for Federal Student Aid) or WASFA (Washington Application for State Financial Aid) must be filled out to be considered for scholarships, grants, loans, and other forms of aid.

Internships, Jobs, and Work-study

The WSU student job board, Handshake, offers hundreds of student-friendly jobs, internships, and work-study opportunities. Departments may also have internships specific to a major. The Academic Success and Career Center provides advice and more information.

Degree Options

Bachelor's

Strategic Communication

• Pullman
• Vancouver
• Global Campus (Online)
• Everett

Master's

Master of Arts in Strategic Communication

• Global Campus (Online)

Master of Health Communication & Promotion

• Global Campus (Online)

Graduate Certificate

Strategic Communication

• Global Campus (Online)

Minor

Communication

• Pullman
• Vancouver
• Global Campus (Online)
• Everett

Related Degrees & Majors

• Broadcast News
• Broadcast Production
• Journalism and Media Production
• Media and Innovation
• Multimedia Journalism
• Public Relations
• Risk and Crisis Communication