Program Overview
Online MBA in Marketing Program Details
The Online MBA in Marketing program at Washington State University is designed to equip students with the knowledge and skills necessary to succeed in the field of marketing. The program is offered by the Carson College of Business and is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Program Overview
The Online MBA in Marketing program is a comprehensive program that covers a broad range of topics in marketing, including marketing strategy, consumer behavior, and marketing research. The program is designed to help students develop the skills and knowledge necessary to succeed in a fast-changing global business environment.
Program Objectives
The program objectives are to:
- Identify marketing opportunities to help organizations create value for customers
- Apply quantitative and qualitative marketing research data for strategic decision-making
- Identify and react to consumer trends and present solutions based on customer needs
- Develop, manage, and successfully market new consumer products
- Deliver marketing strategies in a fast-changing global business environment
Curriculum
The curriculum for the Online MBA in Marketing program includes a range of courses that cover core business fundamentals and marketing strategy. The courses include:
- IBUS 582 International Marketing Management | 3 Credits
- MKTG 561 New Product Marketing | 3 Credits
- MKTG 577 Promotional Management | 3 Credits
Marketing Concentration Courses
The marketing concentration courses are designed to provide students with an in-depth look at marketing strategy and consumer behavior. The courses include:
- International marketing management
- Brand management
- Advertising
- New product marketing
- Pricing and promotion
- Marketing research
Graduate Business Certificate in Marketing
The Online MBA Marketing concentration is also offered as a nine-credit graduate certificate that can be completed in as few as three courses. The certificate can be used to:
- Receive credits that can be applied toward an MBA
- Earn a standalone marketing certificate
- Pair the certificate with an MBA — and graduate with both
Career Opportunities
The demand for experienced marketing executives is high, and hiring managers are looking for MBA-educated professionals with the expertise to build brands, reach consumers, craft pricing strategies, and deliver unique experiences. According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 6% from 2022 to 2032, which is faster than the average for all occupations.
Program FAQs
- How long is the Online MBA in Marketing program? The program can be completed in as few as 22 months.
- What can I do with an Online MBA in Marketing? Earning an online MBA in Marketing can equip students with the knowledge and skills to confidently pursue a wide range of advanced marketing roles across a host of different industries, including marketing director and CMO.
- What is the average salary for graduates of an Online MBA in Marketing program? The average salary for graduates with an MBA in Marketing was $99,000 in May 2024, according to Payscale.
- Is the Online MBA program accredited? WSU is regionally accredited by the Northwest Commission on Colleges and Universities (NWCCU), while the Carson College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Accreditation
Washington State University is accredited by the Northwest Commission on Colleges and Universities (NWCCU). The WSU Carson College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.
Rankings
The Online MBA program at Washington State University is ranked #33 among “Best Online MBA Programs” by U.S. News & World Report for 2025, and #26 among “Best Online MBA Programs for Veterans” by U.S. News & World Report for 2025.