Program Overview

Program Overview

Washington State University’s Online Graduate Certificate in Strategic Communication is designed for individuals who want to advance their professional credentials in advertising, public relations, and digital communications. The coursework comprises 12 hours that address advanced media tools, best practices in market research techniques, integrated communication strategy and the design, implementation, and measurement of promotional campaigns across paid, earned, shared, and owned channels.

Program Details

• The certificate is ideal for:
  • PR professionals
  • Advertising professionals
  • Journalists
  • Multimedia content creators
  • Public information officers
  • Social media coordinators
  • Communication coordinators
  • Campaign coordinators

Program of Study

All courses are available online

• The certificate requires four 3-credit courses (12 credits total)
• All courses are offered in fall, spring, and summer semesters
• It is recommended students take no more than two classes per semester
• Students can complete the graduate certificate within one academic year

Courses

12 semester credits

• Students must maintain a cumulative GPA of 3.0 throughout the duration of the certificate.

Professional Core Courses

Students will select two COM courses:

• COM 561 – Professional Multimedia Content Creation
• COM 562 – Crisis Communication in Global Contexts
• COM 563 – Ethics for Professionals
• COM 564 – Research Methods for Professionals

Strategic Communication Core Courses

• COMSTRAT 562 – Creative Media Strategies and Techniques
• COMSTRAT 563 – Professional Digital Content Promotion

Completion and Further Study

Once all courses are completed, students may apply for formal admission to the Graduate School and pursue an advanced degree. Certificate students who decide to pursue a graduate degree from Washington State University should note the opportunity to continue their education.