Program Overview

Program Overview

The University of Kansas offers an online master's in sport management, which is a Master of Science in Education (M.S.E.) degree in health, sport management, and exercise science with an emphasis in sport management. This program is designed to help students build a market-ready portfolio, earn meaningful references, and translate course projects into real opportunities across professional teams, collegiate athletics, agencies, venues, and sport nonprofits.

Program Details

• The program is 100% online, designed for working professionals.
• It features 8-week focused courses with three starts per year.
• The curriculum is aligned to NASSM competencies.
• A required, customizable internship is part of the program.
• One-on-one alumni mentorship is provided for every student.
• There is no GRE requirement.

Career Opportunities

Graduates can pursue roles in:

• Pro teams & leagues: marketing, partnerships, community impact/CSR, ticketing and service, game and event operations
• Collegiate athletics: fan engagement, development, facilities and operations, student-athlete support
• Agencies & brands: sponsorship activation, experiential, content and social strategy
• Venues & events: event logistics, guest experience, operations coordination
• Nonprofit & community sport: programming, outreach, fundraising

Curriculum

The program includes:

• North American Society for Sport Management (NASSM) aligned curriculum
• Industry simulations and projects via Jayhawkville’s real-world scenarios
• A required, customizable internship
• One-on-one alumni mentorship and connections

Reputation and Accreditation

• The University of Kansas has an R1 research designation.
• The program is part of the KU School of Education & Human Sciences, an AAU research university.
• The university is ranked #15 among the Best Education Schools.
• 93% of alumni recommend the program.
• The university has won 12 NCAA Division I Championships across sports programs.

Alumni Network

The alumni network spans major sports organizations nationwide, with students having worked across franchises. The network provides opportunities for connections and career advancement.

Application and Admission

• Application deadlines and start dates are available on the university's website.
• The application process involves submitting a form and potentially providing additional information.
• Admission criteria and requirements are detailed on the university's website.

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