Program Overview

Program Overview: Online Master's in Digital and Integrated Marketing Communications

The online Master's in Digital and Integrated Marketing Communications at the University of Kansas is designed for professionals seeking to advance their careers in marketing and communications. This program focuses on the evolving digital landscape and equips students with the skills to solve business problems from a managerial perspective.

About KU's Online M.S. in Digital and Integrated Marketing Communications

• The program is built on the 22-year legacy of the on-campus master's program in integrated marketing communications.
• Graduates work in the highest levels of marketing, locally, regionally, nationally, and globally.
• The faculty and advisory board include CMOs, agency owners, and other leaders in the marketing field.

Program Details

Costs

• The flat-rate tuition for fully online DIMC students is $695 per credit hour, regardless of residency status.

Admission

• Degree-seeking students must follow the admission process of their program.
• For details and steps to apply, refer to the program's admission guidelines.

Curriculum

• The program includes a comprehensive curriculum designed to equip students with the latest developments and strategies in digital and integrated marketing communications.
• Click here for a full list of courses for this online program.

Career Paths

A master's degree in digital and integrated marketing communications can lead to various career paths, including:

• Leadership roles in digital marketing
• Advertising agencies
• Corporate communications
• Social media marketing
• Events marketing
• Public relations
• Content strategy
• Project management

Program Structure and Flexibility

• The online master's program is designed to be completed in two years.
• It is completely remote, allowing students to study from anywhere.
• Non-residential international students are eligible to enroll.

Frequently Asked Questions

• When should I apply?
  • The application deadline for the summer semester is February 1.
  • The application deadline for the fall semester is June 2.
• How long will it take to complete the online master's in digital and integrated marketing communications?
  • The program typically takes two years to complete.
• Is the online master's in digital and integrated marketing communications completely remote?
  • Yes, this degree can be completed 100% remotely.
• Are international students eligible to enroll in this degree?
  • Non-residential international students are eligible. Residential international students are not eligible.

Why Choose KU's Online Master's in Digital and Integrated Marketing Communications?

• The program builds on a legacy of excellence in integrated marketing communications.
• It offers flexibility and accessibility, allowing students to balance their studies with other commitments.
• The curriculum is designed to provide students with the skills and knowledge needed to succeed in the ever-changing marketing landscape.