Program Overview

Master of Business and Science Degree

The Master of Business and Science Degree (MBS) with a concentration in User Experience Design (UXD) prepares students to thrive in the fast-paced world of digital design. Students gain advanced training in the tools and techniques needed to design and develop engaging, user-friendly, and accessible interfaces for websites, mobile apps, and other digital platforms.

Program Description

In addition to technical expertise, the program builds essential business skills in finance, entrepreneurship, leadership, intellectual property, ethics, regulatory affairs, and artificial intelligence (AI), empowering graduates to lead innovation at the intersection of design, technology, and business.

Skills Gained

• Gather User Insights: Learn state-of-the-art methods and best practices for collecting and analyzing user information
• Apply Design Principles: Build a strong foundation in design methods rooted in human-computer interaction and interaction design
• Understand Human Behavior: Explore psychology, communication, and sociological theories that shape effective user experiences
• Bring Designs to Life: Drive and implement ideas through visual design and programming skills
• Prototype & Evaluate: Perform effective prototyping and assess a wide range of interactive media for usability and impact

Career Opportunities

As UXD becomes increasingly central to business success, MBS graduates enjoy wide-ranging positions in this rapidly evolving field. Titles include:

• UX/Visual Designer
• UX Designer/Information Architect
• Senior UX Researcher
• UX Designer, CIO Design
• and more! Companies that have hired MBS graduates include:
• BuzzFeed
• Solstice
• Verizon
• The Home Depot
• and more!

Admission Criteria

Applicants should have a bachelor’s degree with an undergraduate GPA of at least 3.0 on a 4.0 scale. Students should have taken, at minimum, an introductory information technology (IT) course or equivalent. Students without a technical background are required to take a prerequisite course in Frontend Programming & Development (Cr. 3), or the equivalent. All professional experience will be considered as part of the application process.

Curriculum

The curriculum is designed to provide students with a comprehensive education in user experience design, including technical skills and business acumen.

Coordinator

Rupa Misra

Program Testimonial

"Most degrees in UXD are science and technology driven, however the unique aspect of the MBS program is that in addition to the technical skills, we also learn important business skills. To become an effective designer, one needs to know how to design well and how to market it effectively."- Suleiman Ali, May 2019 Graduate

Academic Background

Students with graphic design, visual arts, English, and communications backgrounds are welcome to apply.

Program Overview

The MBS User Experience Design concentration is a unique program that combines technical skills with business acumen, preparing students for a successful career in user experience design.

Equality and Accessibility

Rutgers is an equal access/equal opportunity institution. Individuals with disabilities are encouraged to direct suggestions, comments, or complaints concerning any accessibility issues with Rutgers web sites to or complete the Report Accessibility Barrier or Provide Feedback Form.