Program Overview

Overview of the Marketing Certificate Program

The Marketing Certificate program is designed for individual learners and can also be customized for group delivery in organizations. This program aims to equip participants with the skills and competencies required to succeed in the field of marketing.

Program Details

• Program Format: Online, Open Enrollment with a Personal Learning Coach
• Cost: $1,950.00
• Program Description: The program is designed to support career goals through short-duration, project-based courses led by a personal learning coach. Upon completion, participants will earn a credential to showcase their newly acquired skills.

Representative Job Titles

• Marketing Specialist
• Marketing Coordinator
• Social Media Marketing
• Entrepreneur
• Media Specialist
• Brand Ambassador
• Public Relations Specialist
• Content Marketing Specialist

Program Benefits

The main goal of this certificate is to enable participants to develop the 21st-century skills and competencies that employers are looking for in professionals who will staff many entry- and mid-level marketing roles. Participants will learn how to understand the "big picture" and the hands-on details of marketing as it is practiced now, and how customer, organizational strategy, innovation, brand, digital social and mobile technology, analytics, and finance all come together.

What You Will Learn

The program covers the following areas:

• Marketing Essentials
• Marketing Strategy and Planning
• Social Media, Digital Marketing, and Automation
• Market Research
• Brand Management
• Product Marketing
• Content Marketing
• Corporate Marketing
• Corporate Communications
• Customer Success
• Being a Marketing Manager

How You Will Learn

The program features a hybrid learning model that combines self-paced, online learning with the guidance of a Personal Learning Coach. This coach will mentor participants through successful completion of the program and set them up for success to achieve their career aspirations.

Individualized Support

• Participants will receive individualized support from industry experts.
• A Personal Learning Coach will meet with participants virtually to discuss their career objectives, questions, homework assignments, and connect their learning to their job and career.

Project-Based Learning

• Participants will apply the concepts they learn in a project that simulates actual work duties of professionals in the field.
• The project offers an opportunity to showcase the skills and competencies that employers are looking for in hiring and promoting professionals in their organizations.

Flexibility

• The program is available virtually 24/7/365, allowing participants to learn on their own schedule.

Who Should Attend

This program is geared toward those with hands-on experience in marketing or sales activity in large, small, or start-up businesses, who want to expand their knowledge of the many facets of marketing. Good candidates also include those wishing to break into this exciting field or to grow their marketing career or advance into marketing management.

Why Rutgers

Participants will earn a credential from a trusted public institution serving the people, businesses, and government agencies in the state of New Jersey for over 250 years. This credential will showcase their skills to support career success.