Program Overview

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BBA Program

The Goizueta undergraduate business program supports students as they grow intellectually, personally, and professionally, enabling them to make significant positive contributions to the organizations they serve and to society as a whole.

Eligibility

• Eligibility Process
• Financial Aid
• Upcoming Events

Academic Pathways

• Area Depths
• Concentrations
• Dual Degree Options
• Business Minor
• Exchange Study
• Internships Abroad
• Study Abroad
• Summer Study

Curriculum

• Academic Advising
• Grading and Standards
• Co-Curriculum
• Student Handbook

Student Life

• Atlanta
• BBA Clubs & Activities
• Emory
• Featured Students & Alumni
• Signature Programs

Careers

• Internship Data
• Employment Data

BBA Career Services

The BBA Career Management Center provides direction and coaching to help students find their optimal path to success in the business world and tailor their time in school to meet these goals.

From the BBAs

• "Goizueta facilitates leadership development by providing an incredible amount of opportunities for students to get involved, and I have felt that development since stepping on campus freshman year."
• "Goizueta has created an atmosphere that is genuine, supportive, innovative, and inspiring."
• "I never thought so much of my business school education would take place outside of the classroom."
• "When I came to Goizueta, I was pleased to learn how impactful businesses can be in solving systemic problems and how much they are already doing to create positive change."
• "Goizueta has provided me with an undeniably strong foundation in business fundamentals. It has taught me how to solve problems, and, moreover, that understanding people is a necessity to understand problems."

Latest BBA News

• Lessons From a Hip-Hop Mogul
• Goizueta Students Use Business Skills to Support Cure Violence
• Meet Sydney Miller: Turning Passion into a Powerful Fitness Brand
• The Business of Art and the Art of Business
• Monetizing Innovations: Where Goizueta Students Learn to Turn Technology into Business Value
• The ‘Personal Touch’: Libby Egnor’s 25 Years at Emory
• Homecoming 2025: Celebrating Milestones, Memories, and Meaningful Connections
• Meet Clara Wasserman: A Dual-Degree Trailblazer Garnering Forbes Recognition
• BBA Program and Alum Join Forces to Promote Sustainability
• Meet Bill Brosius: Building a Legacy of Mentorship and Meaningful Connections at Goizueta
• Student Strategies Shine in Amazon Ads Case Competition
• Meet “G” Fermin: The Goizueta Graduate Behind Inclusive Streetwear Brand Studded

Degree Programs

• Compare Programs
• Graduate Admissions
• MS in Business Analytics
• Master of Finance
• Master in Management
• Master of Accounting
• Master in Business for Veterans
• Two-Year MBA
• One-Year MBA
  • Accelerated MBA
  • Global MBA
  • Healthcare MBA
  • Real Estate MBA
• Executive MBA
• Evening MBA
• Deferred MBA
• Undergraduate BBA
• PhD
• For Recruiters and Companies
• Certificates
  • Undergraduate Accounting Certificate
  • Graduate Accounting Certificate

Executive Education

• Executive Education
• Learning for Individuals
  • Program Finder
  • AI, Data, & Analytics
  • Business of Healthcare
  • Finance & Accounting
  • Leadership
  • Strategy & Innovation
  • Pathways to Graduate Degrees
• Certificates
  • AI, Digital Transformation, & Analytics
  • Business of Healthcare
  • Coaching
  • Leadership
  • Strategy & Innovation
• Solutions For Organizations
  • Customized Solutions
  • Group Enrollment
  • Growth Leadership
• The Goizueta Advantage
  • FAQ

Faculty & Centers

• Faculty & Centers
• Academic Areas
  • Accounting
  • Finance
  • Information Systems & Operations Management
  • Marketing
  • Organization & Management
• Centers & Institutes
  • AI@Goizueta
  • BL Harbert Real Estate Center
  • Business & Society Institute
  • Center for Entrepreneurship & Innovation
  • Robson Program for Business, Public Policy, & Government
• Faculty Profiles
• Faculty Research
  • Behavioral Research Lab
• Faculty in the News

Alumni

• Alumni
• Give
  • Scholarships
  • Professorships
  • Data Analytics
  • Business & Society
  • Entrepreneurship & Innovation
  • Leadership Development
  • Flexible Resources
• Alumni Resources
• Connect
• Volunteer
  • Goizueta Alumni Board
  • Goizueta Alumni Awards
  • Volunteer Interest Form
• Contact

Recruiters & Companies

• Recruiters & Companies
• Hire Our Students
  • Undergraduate BBA Students
  • MBA Students
  • Business Analytics Students
  • Finance Students
  • Master in Management Students
• Sponsor Student Projects
  • MBA & MBV IMPACT Projects
  • MS in Business Analytics Projects
  • Master in Management Projects
  • Master of Finance Projects
  • Undergraduate Capstone Projects
• Develop Your Employee Talent
  • Learning for Individuals
  • Solutions for Organizations
• Partner with Faculty

About

• About
• Leadership Team
• Legacy of Roberto C. Goizueta
• Distinguished Speaker Series
• Life in Atlanta
• Goizueta Effect Podcast
• News
• Upcoming Events
• Donate
• Innovation Store
• Swag Shop

Enhanced MBA Curriculum

Goizueta's Full-Time MBA program has revitalized its curriculum to equip students for a brave new world defined by functional integration, evolving technology, and the unparalleled potential of artificial intelligence.

Business Over Breakfast

A free webinar series where Goizueta Business School faculty and special guest experts address the latest trends and current issues in business.

Bridging Amazon Innovation and Business Education

Goizueta professor and Amazon Scholar Ruomeng Cui helps tech firms innovate and brings deep industry experience into the classroom.

Former EWG Scholarship Recipient Pays it Forward

Julie Friedberg 87C 23EMBA found the EWG support network invaluable and will serve as its new President.

MBA Students Bring Fresh Perspectives to Organizations

As part of the IMPACT program, One-Year MBA students worked directly with King Springs Pecans to help them tackle business challenges around tariffs, global markets, and profitability.

Show Your Goizueta Spirit

Check out the school swag shop for all your spirit gear, from hoodies to hats and tumblers.

Why Choose Emory BBA

Get a glimpse into the BBA experience and what makes Goizueta special.

Matriculate to Goizueta

Emory undergraduate students may matriculate to the BBA program once they have sophomore standing and have completed BBA pre-requisites. High school students will need to apply directly to Emory University through the main Admissions Office.

Consultations

High school students and students newly admitted to Emory interested in business can meet one-on-one with our BBA Matriculation team.

Building Relationships

BBA Orientation Retreat: Students joining the BBA program attend an overnight orientation. The overnight retreat is designed to facilitate students’ transition into the BBA program while beginning the process of building leadership capacities like resilience, interdependence, and the ability to cope with risk and ambiguity.

BBA Alumni Pitch Their Innovations on Shark Tank

BBA students can hone their pitching skills throughout the year in various ways, including Pitch the Professors, a competition in which student start-ups can present their businesses to expert professors for feedback, an annual Emory Entrepreneurship Summit, and the HackATL hackathon.

Students Learn from Entrepreneur Alumni and Compete in Pitch Contest at 8th Annual Entrepreneurship Summit

The Emory Entrepreneurship Summit educates and inspires students, alumni, and community partners through interactive workshops, noteworthy speakers, and networking opportunities.

Tapestry CEO Victor Luis Shares Key Values with UBSLC Attendees

Perspective. In the fashion industry, which is built upon a tendency to value what’s new, perspective is refreshed constantly. However, to build a brand that is not only current and expressive, but also enduring requires core values that serve as a framework against an iterative process, providing direction and grounding.

BBA Program Launches Reimagined Curriculum

Following an intensive, faculty-led design thinking process, the BBA Program launched a reconceptualized curriculum in 2023 that provides our students with the ability to thrive in an increasingly data-driven world.

BBAs Engage in Experiential Learning Through Philanthropy Course

In the five years since Goizueta launched its Philanthropy Lab course, more than $400,000 in grants have been awarded to Atlanta-based nonprofits. In the course, students form “mini foundations” that are challenged to identify and make grants to Atlanta-based nonprofits in order to address inequity in innovative ways. Thirteen community organizations received grants in 2024.