Program Overview

Master of Science in Marketing Program

The Master of Science in Marketing (MSM) program at Texas McCombs is a 10-month, STEM-eligible master's degree that combines traditional marketing education with cutting-edge data analytics training.

Program Overview

• The program delivers advanced training in analytics, digital strategy, and consumer insights.
• It consistently ranks among the nation's top five graduate marketing programs.
• 92% of students receive job offers within six months, with average starting salaries over $73,000.

Program Structure

• The program is an in-residence program on the UT campus in Austin.
• It takes 10 months to complete.
• The next cohort of MSM students will start the program in July 2026 and graduate in May 2027.

Tuition and Financial Aid

• In-state tuition for Texas residents is $54,000.
• Out-of-state tuition is $58,000.
• Learn more about tuition and financial aid options.

Application Process

• The application process consists of three steps: online application, submission of transcripts and test scores, and a video assessment.
• View a detailed outline of the application process.
• Applications are accepted on a rolling basis.
• There are four rounds of deadlines:
  • Round 1: October 14, 2025
  • Round 2: January 13, 2026 (Final deadline for international student applications)
  • Round 3: March 31, 2026
  • Round 4: May 5, 2026 (Final deadline)

Admission Criteria

• GRE or GMAT test scores are optional for all applicants.
• TOEFL or IELTS for all international students are required (waivers are available).

Curriculum

• The curriculum provides a strong foundation in marketing principles combined with advanced data analytics training.
• It equips students to understand and leverage analytics in strategic decision-making.
• Explore the full curriculum.

Career Outcomes

• Marketing Analyst
• Category Analyst
• Pricing Analyst
• Insights and Analytics Associate
• Marketing Associate
• Product Marketing Manager
• Digital Strategist
• See more alumni career outcomes.

Why Study at McCombs?

• Ranked #2 in Master's in Marketing by QS World University Rankings.
• Ranked #1 in Campus Environment by Princeton Review.
• Ranked #6 in Classroom Experience by Princeton Review.

Student Experience

• The program offers a capstone project, where students collaborate with Austin-based companies to solve problems and implement marketing best practices.
• Students tap into local employers and real-world projects, connecting with industry experts and mentors who help launch marketing careers.

Location

• The program is based in Austin, Texas — a booming center for digital marketing, creativity, and brand building.
• Major agencies, innovative startups, and Fortune 500 firms are nearby.
• The McCombs network and Austin’s vibrant, fast-growing business scene deliver powerful connections, hands-on experience, and exceptional quality of life.