Program Overview

Undergraduate Public Relations Program

Bachelor of Science in Public Relations

Program Description

The Bachelor of Science in Public Relations program is designed to prepare students to become professional communicators for business, entertainment, government, and nonprofits. The program focuses on strategic thinking, professional writing, ethical practice, and innovative use of new media.

Program Objectives

Students in this program will learn the skills needed to:

• Create and pitch content
• Solve reputational challenges
• Build relationships
• Act as spokespersons for businesses and brands

Award-winning Faculty

The faculty members in this program are distinguished in a variety of industries, providing students with powerful guidance and examples of professional work.

Collaborative Community

The program fosters a collaborative community where students come together to create meaningful connections with peers in their studies and in their lives outside of the classroom.

Enhance Your Major

Students can enhance their major with opportunities such as:

• Moody College Minors
• UT in New York
• UT in Los Angeles
• Internships

Careers in Public Relations

Graduates of this program are skilled to manage online communities, shape digital strategy, create media campaigns, and plan events. They can work at companies including:

• Amazon
• Apple
• Dell Technologies
• Paramount Pictures
• YETI in positions such as:
• Media Coordinator
• Account Executive
• Market Segment Executive
• Marketing Analyst
• National Publicity Assistant

Life After Moody

The program prepares students for a successful career in public relations, as evidenced by the experiences of graduates such as Julia Sotelo, a 2020 graduate who recounts her inspiring experience at Moody.