Program Overview

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University Program Information

The McCombs School of Business at The University of Texas at Austin offers various programs for undergraduate and graduate students.

Undergraduate Programs

• Bachelor of Business Administration
• Business Minors
• Canfield Business Honors Program
• Integrated MPA
• Subiendo
• Student Life

Graduate Programs

• Specialized Master’s
  • MPA – Accounting
    • Traditional MPA
    • MPA Bridge
    • Integrated MPA
  • MS Business Analytics
    • MS Business Analytics: On-Campus
    • MS Business Analytics: Online
  • MS Finance
  • MS IT & Management
  • MS Marketing
  • MS Technology Commercialization
  • For UT Undergrads
• Hildebrand MBA
  • Full-Time MBA
  • Evening MBA
  • Executive MBA
  • Weekend MBA – DFW
  • Weekend MBA – Houston
• Ph.D. Programs
  • Accounting
  • Finance
  • IROM
  • Management
  • Marketing

Executive Education

• Programs for Individuals
• Programs for Organizations
• Resources
• About Executive Education
• Certificates
• Custom Programs

Centers & Initiatives

• Centers
• Initiatives & Institutes

Faculty and Research

• Research
• Faculty Directory
• Departments
  • Accounting
  • Business, Government & Society
  • Finance
  • Information, Risk, & Operations Management
  • Rosenthal Department of Management
  • Marketing
• Ph.D.
• Centers & Initiatives

Master of Science in Marketing Program

The Master of Science in Marketing Program is designed to respond to an industry need for careers in marketing analytics, data visualization, design thinking, and more. The field of marketing is more technically driven than ever before, and our graduates are prepared to meet this need.

Admissions

• Application Process
• Tuition & Financial Aid
• Class Stats
• FAQ
• Bridge (for UT Undergrads)

Academics

• Curriculum
• Faculty

Career Management

• Career Outcomes
• Advisory Council

Student Experience

• Student Ambassadors

Career Outcomes

The MS Marketing students have landed jobs in various companies after graduating from the program. The average salary by function, U.S. region, and industry are as follows:

Average Salary By Function

• Other Marketing / Sales: $70K, 33% of accepts
• Marketing Analytics: $76K, 37% of accepts
• Digital Marketing: $75K, 13% of accepts

Average Salary By U.S. Region

• Southwest: $71K, 70% of accepts
• Midwest: $81K, 15% of accepts

Average Salary By Industry

• Consulting: $69K, 13% of accepts
• Marketing Agency: $71K, 17% of accepts
• Technology: $78K, 27% of accepts
• Manufacturing: $56K, 10% of accepts

Average Salary By Years of Professional Experience

• Average Salary: $73K
• 1 Year Experience or Less: $71K, 83% of accepts

Sample Job Titles and Employers

The Master of Science in Marketing Program prepares graduates for careers in marketing analytics, data visualization, design thinking, and more. Sample job titles and companies hiring our graduates include:

Sample Companies Hiring MSM Graduates

• TikTok
• Dell
• Horizon Media
• PMG
• Adlucent
• Expedia
• Keurig Dr. Pepper
• Springbox

Sample Job Titles of MSM Graduates

• Marketing Analyst
• Category Analyst
• Digital Marketing Specialist
• Pricing Analyst
• Data Scientist
• Account Manager
• Marketing Manager
• Insights Associate

The skills learned in the program, such as data visualization, database management, and marketing, are helpful when applying for positions. The program also provides skills in R, Python, SQL, and Tableau, which are useful in the workplace.