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Masters

MS Marketing

University of Texas Austin
Austin , United States
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Program Details
Degree
Masters
Major
Digital Marketing | Market Research | Marketing
Area of study
Business and Administration
Course Language
English
About Program

Program Overview

Introduction to the Master of Science in Marketing Program

The Master of Science in Marketing (MSM) program at Texas McCombs provides graduate-level courses in theoretical frameworks and applied analytical training to prepare students for careers in the new economy of marketing. The 37 credit hour program offers an intense, in-depth learning experience.


Academics

The MS Marketing program provides students with an intense, in-depth learning experience. The curriculum includes graduate-level courses in theoretical frameworks and applied analytical training.


Industry Engagement

Students in the MS Marketing program interact with industry sponsors throughout the year in a series of opportunities for engagement. Through seminars, competitions, and networking opportunities, students enhance their academic skillset and professional experiences.


Applicable Curriculum

The program provides students with a well-rounded experience, including skillsets in coding, analytics, Excel, digital, and creative fields.


The MSM Unique Experience

The Master of Science in Marketing program is a one-of-a-kind experience, offering a traditional marketing education with cutting-edge data analytics training.


Faculty Spotlight

  • Ethan Pew: Director of the MS Marketing Program, earned his Ph.D. in marketing from the University of Colorado at Boulder in 2010 and is a fellow Texas McCombs BBA alum.
  • Andy Gershoff: Professor, has won both MBA and Ph.D. level teaching awards and has taught courses on marketing research, consumer behavior, services marketing, and the core MBA marketing management course.
  • Ty Henderson: Assistant Professor, research interests include sales promotion and branding strategy in the context of public goods, non-compensatory choice, Bayesian econometric methods, and behavioral measurement technologies.

Program Details

  • The program is 37 credit hours.
  • It provides an intense, in-depth learning experience.
  • The curriculum includes graduate-level courses in theoretical frameworks and applied analytical training.
  • Students interact with industry sponsors throughout the year.
  • The program offers a traditional marketing education with cutting-edge data analytics training.
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