Program Overview

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University Program Information

The university offers a range of programs, including undergraduate and graduate degrees.

Undergraduate Programs

• Bachelor of Business Administration
• Business Minors
• Canfield Business Honors Program
• Integrated MPA
• Subiendo
• Student Life

Graduate Programs

• Specialized Master’s
  • MPA – Accounting
    • Traditional MPA
    • MPA Bridge
    • Integrated MPA
  • MS Business Analytics
    • MS Business Analytics: On-Campus
    • MS Business Analytics: Online
  • MS Finance
  • MS IT & Management
  • MS Marketing
  • MS Technology Commercialization
  • For UT Undergrads
• Hildebrand MBA
  • Full-Time MBA
  • Evening MBA
  • Executive MBA
  • Weekend MBA – DFW
  • Weekend MBA – Houston
• Ph.D. Programs
  • Accounting
  • Finance
  • IROM
  • Management
  • Marketing

Executive Education

• Programs for Individuals
• Programs for Organizations
• Resources
• About Executive Education
• Certificates
• Custom Programs

Centers & Initiatives

• Centers
• Initiatives & Institutes

Faculty and Research

• Research
• Faculty Directory
• Departments
  • Accounting
  • Business, Government & Society
  • Finance
  • Information, Risk, & Operations Management
  • Rosenthal Department of Management
  • Marketing
• Ph.D.
• Centers & Initiatives

MS Marketing Program Details

The MS Marketing program is a 36-credit hour, 10-month program that provides students with an exciting, intense, and in-depth learning experience.

Curriculum

The program includes a range of courses, such as:

• Marketing Management
• Financial Management
• Statistics for Marketing
• Marketing Analytics I
• Data Analysis
• Data Analytics & Dynamic Pricing
• Brand & Growth Strategy
• Design Thinking
• Clients, Consulting, & Communication
• Consumer Well-Being
• Data Visualization & Storytelling
• Experimental Design
• Human Insights

Summer Term

The summer term includes 9 credit hours of courses, such as:

• Marketing Management
• Financial Management
• Statistics for Marketing

Fall Term

The fall term includes an average of 14 credit hours of courses, such as:

• Marketing Analytics I
• Data Analysis
• Data Analytics & Dynamic Pricing
• Brand & Growth Strategy
• Design Thinking

Spring Term

The spring term includes an average of 13 credit hours of courses, such as:

• Marketing Intelligence Capstone
• Marketing Analytics II
• Market Data & Demand Modeling
• Consumer Behavior
• Digital Marketing & Measurement

Elective Courses

The program also offers a range of elective courses, such as:

• Ai in Marketing
• Marketing Analytics III
• Marketing Channels
• The Role of Marketing in Societal Bias
• SQL

MS Marketing Program Structure

The program is structured to provide students with a comprehensive education in marketing, including a capstone course and a range of elective courses.

MS Marketing Program Goals

The program aims to provide students with a deep understanding of marketing principles and practices, as well as the skills and knowledge needed to succeed in a rapidly changing business environment.

MS Marketing Program Outcomes

The program is designed to prepare students for a range of careers in marketing, including brand management, marketing analytics, and digital marketing.

MS Marketing Program Faculty

The program is taught by a team of experienced faculty members with expertise in marketing and related fields.

MS Marketing Program Resources

The program provides students with access to a range of resources, including:

• McCombs Online Resources (MOR)
• Webmail
• Safety at McCombs
• Intranet
• Canvas
• Tech Support
• MyMcCombs