Program Overview

Program Overview

The Marketing Management Major is a Bachelor of Science in Business degree program offered by the Pamplin College of Business at Virginia Tech. The program is designed to provide students with a comprehensive understanding of marketing principles, practices, and strategies.

Program Curriculum

The program requires a total of 125 credit hours, including:

• Degree Core Requirements (21 credits)
  • ACIS 2116: Principles of Accounting 1,2 (3 credits)
  • BIT 3414: Operations and Supply Chain Management 2,# (3 credits)
  • FIN 3054: Legal and Ethical Environment of Business 2,# (3 credits)
  • FIN 3104: Introduction to Finance 2,# (3 credits)
  • HTM 2314: Introduction to International Business 2 (3 credits)
  • MGT 4394: Strategic Management 2,# (3 credits)
  • MKTG 3104: Marketing Management 2,# (3 credits)
• Major Requirements (37 credits)
  • ACIS 1504: Introduction to Business Analytics and Business Intelligence 1,2 (3 credits)
  • ACIS 2115: Principles of Accounting 1,2 (3 credits)
  • MGT 1104: Foundations of Business 2 (3 credits)
  • MGT 3404: Principles of Management 2,# (3 credits)
  • MKTG 2104: Careers in Marketing # (1 credit)
  • MKTG 4154: Marketing Research # (3 credits)
  • MKTG 4204: Consumer Behavior # (3 credits)
  • MKTG 4304: Marketing Communications # (3 credits)
  • MKTG 4354: Marketing Channels and Logistics # (3 credits)
  • MKTG 4554: Principles of Professional Selling # (3 credits)
  • MKTG 4644: Marketing, Society and the Public Interest # (3 credits)
  • MKTG 4754: Strategic Marketing # (3 credits)
  • PSYC 1004: Introductory Psychology (3 credits)
  • SOC 1004: Introductory Sociology (3 credits)
• Marketing Electives (6 credits)
  • Select two courses from the MKTG electives list
• Elective Credits (15 credits)
  • Select remaining credits required for the degree
• Pathways to General Education (46 credits)
  • Pathways Concept 1 - Discourse
  • Pathways Concept 2 - Critical Thinking in the Humanities
  • Pathways Concept 3 - Reasoning in the Social Sciences
  • Pathways Concept 4 - Reasoning in the Natural Sciences
  • Pathways Concept 5 - Quantitative and Computational Thinking
  • Pathways Concept 6 - Critique and Practice in Design and the Arts
  • Pathways Concept 7 - Critical Analysis of Identity and Equity in the United States

Graduation Requirements

To graduate, students must:

• Complete a total of 125 credit hours
• Achieve a grade of C- or higher in select business courses
• Have an overall GPA of 2.0 and an in-major GPA of 2.0
• Meet the foreign language requirement (if applicable)

Policy 91

Pamplin students in a business degree program must complete eight business courses with a grade of C- or higher by 72 attempted credit hours (or 90 attempted credit hours for students with more than 18 transfer credits). Failure to do so may result in dismissal from the business degree program.

Roadmap

A plan of study grid is provided to help students plan their course schedule for each semester. The grid outlines the required courses and credits for each semester, as well as the total credits required for graduation.