Program Overview

Marketing Management Major with Professional Sales Option

The Marketing Management Major with Professional Sales Option is a Bachelor of Science in Business degree program offered by the Pamplin College of Business at Virginia Tech.

Program Overview

This program is designed to provide students with a comprehensive understanding of marketing principles, practices, and strategies, with a focus on professional sales. The curriculum includes courses in marketing management, marketing research, consumer behavior, marketing communications, and sales technology, among others.

Program Requirements

To graduate, students must complete a total of 125 credit hours, including:

• Degree Core Requirements (21 credits)
  • ACIS 2116: Principles of Accounting 1,2 (3 credits)
  • BIT 3414: Operations and Supply Chain Management 2,# (3 credits)
  • FIN 3054: Legal and Ethical Environment of Business 2,# (3 credits)
  • FIN 3104: Introduction to Finance 2,# (3 credits)
  • HTM 2314: Introduction to International Business 2 (3 credits)
  • MGT 4394: Strategic Management 2,# (3 credits)
  • MKTG 3104: Marketing Management 2,# (3 credits)
• Major Requirements (37 credits)
  • ACIS 1504: Introduction to Business Analytics and Business Intelligence 1,2 (3 credits)
  • ACIS 2115: Principles of Accounting 1,2 (3 credits)
  • MGT 1104: Foundations of Business 2 (3 credits)
  • MGT 3404: Principles of Management 2,# (3 credits)
  • MKTG 2104: Careers in Marketing # (1 credit)
  • MKTG 4154: Marketing Research # (3 credits)
  • MKTG 4204: Consumer Behavior # (3 credits)
  • MKTG 4304: Marketing Communications # (3 credits)
  • MKTG 4354: Marketing Channels and Logistics # (3 credits)
  • MKTG 4554: Principles of Professional Selling # (3 credits)
  • MKTG 4644: Marketing, Society and the Public Interest # (3 credits)
  • MKTG 4754: Strategic Marketing # (3 credits)
  • PSYC 1004: Introductory Psychology (3 credits)
  • SOC 1004: Introductory Sociology (3 credits)
• Option Required Courses (15 credits)
  • MKTG 4054: Sales Technology # (3 credits)
  • MKTG 4454: Sales Force Management # (3 credits)
  • MKTG 4604: Retail Management # (3 credits)
  • MKTG 4774: Advanced Professional Selling # (3 credits)
  • MKTG PRSL Elective # (3 credits)
• Free Electives (6 credits)
• Pathways to General Education (46 credits)

Graduation Requirements

To graduate, students must:

• Complete all required courses with a grade of C- or higher
• Achieve an overall GPA of 2.0 and an in-major GPA of 2.0
• Complete a minimum of 125 credit hours

Foreign Language Requirement

Students who did not successfully complete at least two years of a single foreign, classical, or sign language during high school must successfully complete six credit hours of a single foreign, classical, or sign language at the college level.

Plan of Study

The plan of study for the Marketing Management Major with Professional Sales Option is as follows:

• First Year:
  • Fall Semester:
    • ACIS 1504: Introduction to Business Analytics and Business Intelligence 1,2 (3 credits)
    • MATH 1524: Business Calculus 1,2 (4 credits)
    • MGT 1104: Foundations of Business 2 (3 credits)
    • ENGL 1105: First-Year Writing (3 credits)
    • Select three credits from Pathway 2 (3 credits)
  • Spring Semester:
    • ACIS 2115: Principles of Accounting 1,2 (3 credits)
    • ECON 2005: Principles of Economics 1,2 (3 credits)
    • BIT 2405: Introduction to Business Statistics, Analytics, and Modeling 1,2 (3 credits)
    • ENGL 1106: First-Year Writing (3 credits)
    • Select three credits in Pathway 2 (3 credits)
• Second Year:
  • Fall Semester:
    • ACIS 2116: Principles of Accounting 1,2 (3 credits)
    • ECON 2006: Principles of Economics 1,2 (3 credits)
    • BIT 2406: Introduction to Business Statistics, Analytics, and Modeling 1,2 (3 credits)
    • Select three credits in Pathway 4 (3 credits)
    • Select three credits in Pathway 6a (3 credits)
    • Free Electives (3 credits)
  • Spring Semester:
    • MKTG 3104: Marketing Management 2,# (3 credits)
    • FIN 3104: Introduction to Finance 2,# (3 credits)
    • HTM 2314: Introduction to International Business 2 (3 credits)
    • PSYC 1004: Introductory Psychology (3 credits)
    • Select three credits in Pathway 4 (3 credits)
    • MKTG 2104: Careers in Marketing # (1 credit)
• Third Year:
  • Fall Semester:
    • MKTG 4554: Principles of Professional Selling # (3 credits)
    • MKTG 4204: Consumer Behavior # (3 credits)
    • MKTG 4154: Marketing Research # (3 credits)
    • BIT 3414: Operations and Supply Chain Management 2,# (3 credits)
    • Select three credits in Pathway 6d (3 credits)
  • Spring Semester:
    • MKTG 4304: Marketing Communications # (3 credits)
    • MKTG 4774: Advanced Professional Selling # (3 credits)
    • MKTG 4604: Retail Management # (3 credits)
    • MGT 3404: Principles of Management 2,# (3 credits)
    • Select three credits in Pathway 1a (3 credits)
• Fourth Year:
  • Fall Semester:
    • MKTG 4644: Marketing, Society and the Public Interest # (3 credits)
    • MKTG 4354: Marketing Channels and Logistics # (3 credits)
    • MKTG 4454: Sales Force Management # (3 credits)
    • MKTG 4054: Sales Technology # (3 credits)
    • FIN 3054: Legal and Ethical Environment of Business 2,# (3 credits)
  • Spring Semester:
    • MKTG 4754: Strategic Marketing # (3 credits)
    • MKTG PRSL Elective # (3 credits)
    • MGT 4394: Strategic Management 2,# (3 credits)
    • Select three credits in Pathway 7 or Free Elective 3 (3 credits)
    • Free Elective (3 credits)

MKTG PRSL Electives

Students must choose one of the following MKTG PRSL Electives:

• CMST 3064: Persuasion # (3 credits)
• CMST 3124: Interpersonal Communication # (3 credits)
• MKTG 3134: Personal Well-being and Professional Success # (3 credits)
• MKTG 3164: Introduction to Digital Marketing Strategy # (3 credits)
• MKTG 4114: Introduction to AI in Marketing # (3 credits)
• MKTG 4164: Social Media and Content Marketing # (3 credits)
• MKTG 4174: Analytics & Metrics for Digital Marketing Strategy # (3 credits)
• MKTG 4254: Product and Price Management # (3 credits)
• MKTG 4264: Analytics for Marketing # (3 credits)
• MKTG 4404: Field Practicum in Marketing # (3 credits)
• MKTG 4974: Independent Study # (3 credits)
• MKTG 4994: Undergraduate Research # (1-19 credits)