Program Overview

Program Overview

The Marketing Management Major with Digital Marketing Strategy Option is a Bachelor of Science in Business degree program offered by the Pamplin College of Business at Virginia Tech.

Program Curriculum

The program requires a total of 125 credit hours, including:

• Degree Core Requirements (21 credits)
  • ACIS 2116: Principles of Accounting
  • BIT 3414: Operations and Supply Chain Management
  • HTM 2314: Introduction to International Business
  • FIN 3054: Legal and Ethical Environment of Business
  • FIN 3104: Introduction to Finance
  • MGT 4394: Strategic Management
  • MKTG 3104: Marketing Management
• Major Requirements (37 credits)
  • ACIS 1504: Introduction to Business Analytics and Business Intelligence
  • ACIS 2115: Principles of Accounting
  • MGT 1104: Foundations of Business
  • MGT 3404: Principles of Management
  • MKTG 2104: Careers in Marketing
  • MKTG 4154: Marketing Research
  • MKTG 4204: Consumer Behavior
  • MKTG 4304: Marketing Communications
  • MKTG 4354: Marketing Channels and Logistics
  • MKTG 4554: Principles of Professional Selling
  • MKTG 4644: Marketing, Society and the Public Interest
  • MKTG 4754: Strategic Marketing
  • PSYC 1004: Introductory Psychology
  • SOC 1004: Introductory Sociology
• Option Required Courses (15 credits)
  • MKTG 3164: Introduction to Digital Marketing Strategy
  • MKTG 4164: Social Media and Content Marketing
  • MKTG 4264: Analytics for Marketing
  • MKTG DMS Electives (select two courses)
• Free Elective Credits (6 credits)
• Pathways to General Education (46 credits)
  • Pathways Concept 1: Discourse
  • Pathways Concept 2: Critical Thinking in the Humanities
  • Pathways Concept 3: Reasoning in the Social Sciences
  • Pathways Concept 4: Reasoning in the Natural Sciences
  • Pathways Concept 5: Quantitative and Computational Thinking
  • Pathways Concept 6: Critique and Practice in Design and the Arts
  • Pathways Concept 7: Critical Analysis of Identity and Equity in the United States

Graduation Requirements

To graduate, students must:

• Complete a total of 125 credit hours
• Achieve a grade of C- or higher in select business courses
• Have an overall GPA of 2.0 and an in-major GPA of 2.0
• Complete the foreign language requirement (if applicable)

Policy 91

Pamplin students in a business degree program must complete eight business courses with a grade of C- or higher by 72 attempted credit hours (or 90 attempted credit hours for students with more than 18 transfer credits).

Roadmap

A plan of study grid is provided to help students plan their course schedule for each semester.

MKTG DMS Electives

A list of elective courses is available for students to choose from, including:

• ART 4534
• ART 4504: Topics in Multimedia Studio
• BIT 3424: Introduction to Business Analytics Modeling
• BIT 3434: Advanced Modeling for Business Analytics
• BIT 3444: Advanced Business Computing and Applications
• BIT 3514: Systems Analysis
• BIT 3524: Database Management and Design
• BIT 3554: Networks, Telecommunications and Security
• BIT 4444: Web-Based Decision Support Systems
• BIT 4454: Business Analysis Seminar in IT
• BIT 4474: Global Operations and Information Technology
• CHE/MKTG 4144: Business and Marketing Strategies for the Process Industries
• CMST 3064: Persuasion
• CMST 3124: Interpersonal Communication
• CS/CMDA 3634: Computer Science Foundations for Computational Modeling & Data Analytics
• CS/CMDA 3654: Introductory Data Analytics and Visualization
• CS 3704: Intermediate Software Design and Engineering
• CS 3714: Mobile Software Development
• CS 3724: Introduction to Human-Computer Interaction
• CS/ECE 4570
• CS 4604: Introduction to Data Base Management Systems
• CS 4644: Creative Computing Studio
• CS 4784: Human-Computer Interaction Capstone
• ESM 4015: Creative Design and Project
• ESM 4016: Creative Design and Project
• HTM 4354: Information Technology and Social Media in Hospitality and Tourism
• JMC 4264: Social Media Theory and Practice
• MKTG 3134: Personal Well-being and Professional Success
• MKTG 4054: Sales Technology
• MKTG 4114: Introduction to AI in Marketing
• MKTG 4174: Analytics & Metrics for Digital Marketing Strategy
• MKTG 4254: Product and Price Management
• MKTG 4404: Field Practicum in Marketing
• MKTG 4604: Retail Management
• MKTG 4974: Independent Study
• MKTG 4994: Undergraduate Research
• SBIO 3124: Paper and Paperboard Packaging
• SBIO 3445: Entrepreneurial Wood Design and Innovation
• SBIO 3446: Entrepreneurial Wood Design and Innovation
• SBIO 4024: Packaging Design for Global Distribution