Program Overview

Graduate Certificate: Management Analytics

The Graduate Certificate in Management Analytics is designed to equip students with the tools to turn raw data into actionable insights, giving them a competitive edge in any industry. Through four graduate-level courses, this program helps students transform complex data into clear, strategic business recommendations, build predictive models to optimize operations, marketing, logistics, and finance, and solve real-world business challenges and communicate insights with confidence.

Program Overview

• The program is offered in-person and can be completed in 8 to 10 months, with the flexibility to take two courses per term to fit the student's schedule.
• The program consists of four required courses, including two required courses and two elective courses.

Required Courses

• Data Analytics I: Discover tools, methods, and software packages used in data analytics to collect, organize, and prepare clean data for analysis.
• Predictive Analytics in Business: Application of data-driven predictive models to solve real-life business problems in operations, marketing, finance, and other business functions. Techniques covered include decision trees, classification and association rules, and cluster analysis.

Elective Courses

• Fintech: Explore and understand the fast-moving and recent technological improvements in various industries and how they change the conventional thinking and trading in the banking and finance industry.
• Prescriptive Analytics in Business: Advanced quantitative decision-making and problem-solving skills in business environments with data and fact-based analysis. Techniques such as data-driven optimization, deterministic and probabilistic modeling, and simulation are covered through case studies.
• Marketing Analytics: Develop and implement marketing strategies driven by data analytic techniques. Key marketing concepts will be integrated with segmentation analytics and social media analytics.
• Supply Chain Analytics: Optimal design and management of supply chains with analytical tools. Topics include network design, inventory management, transportation, contracting, coordination and collaboration, capacity management, and customer-supplier relations.
• Analytics of International Business Environment: A data-driven approach to the analysis of the international business environment. Use of data analytics to appraise emerging trends in a country/region/world business environment and derive strategic implications for business enterprises.

Admissions

To be admitted into this graduate certificate program, applicants must have completed either:

• An undergraduate degree with a GPA of 3.0 (out of 4.0) in a quantitative-focused area such as Business/Commerce, Engineering, Mathematics, Computer Science, or Technology.
• A Master of Business Administration, Master of Management, or an equivalent degree with a GPA of 3.0 (out of 4.0) from a recognized/accredited post-secondary institution. Prior work experience is not a requirement for admission.

Applicants for whom English is not a first language must complete either:

• IELTS: a minimum of 7.0 on the Academic version, with at least 6.0 in each section.
• TOEFL: a minimum of 97 (iBT version) with at least 20 in each section.

Faculty

• Dr. Raymond Patterson, PhD: Professor of Business Technology Management (BTM), holds the Haskayne Research Professorship in BTM and serves as the BTM Area Chair at the Haskayne.
• Dr. Osman Alp, PhD: Professor of Operations and Supply Chain Management and serves as the Program Coordinator for the Digitization for Innovative Supply Chains (DISC) Consortium at the University of Calgary.

Career Opportunities

The Graduate Certificate in Management Analytics is designed to accelerate students' careers with analytics-driven strategy. With hands-on learning and industry-relevant tools like data mining, optimization, and simulation, students will develop the expertise to navigate today's data-driven economy. Whether students are looking to sharpen their decision-making skills, step into a leadership role, or future-proof their career, this certificate gives them the edge to make an impact.

Fast-Track Your MBA

Earning the Graduate Certificate in Business Intelligence and Data Analytics isn't just an opportunity to build in-demand skills—it's also a stepping stone toward a Haskayne MBA. With 12 units of graduate coursework, students can seamlessly ladder their certificate into the full MBA program, giving them a head start. This flexible option allows students to gain specialized expertise now while keeping the door open for future career growth and leadership opportunities.