Program Overview

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University Programs

The university offers a range of programs, including:

• Undergraduate Business
• Master of Science in Management
• Master of Accounting
• MBA Programs
• PhD Program
• Executive Development
• Tar Heel Business Academy

MBA Programs

The MBA programs include:

• Full-Time MBA
• Evening Executive MBA
• Weekend Executive MBA
• Charlotte Executive MBA
• Online MBA

Full-Time MBA

The Full-Time MBA program offers:

• Admissions
  • Apply
  • Class Profile
  • Requirements & Deadlines
  • FAQs
  • International Applicants
  • Veteran Applicants
  • Events, Visits & Interviews
  • Campus Visits and Office Hours
  • Interviews
  • Getting to Campus
  • On-Demand Webinars
  • Tuition & Financial Aid
  • Fellowships and Scholarships
  • NC Residency
  • Student Loans
  • MBA Student Ambassadors
• Academics
  • Dual Degree MBA
  • Pre-MBA Programming
  • Curriculum Overview
  • Experiential & Co-Curricular
  • STAR
  • Student-Managed Funds
  • Case Competitions
  • Global Opportunities
  • Our Faculty
  • Academic Calendar
• Concentrations
  • Business Analytics & Management Science
  • Capital Markets & Investments
  • Consulting
  • Corporate Finance
  • Energy
  • Entrepreneurship
  • Family Enterprise Focus
  • Healthcare
  • Managing People and Organizations
  • Marketing
  • Operations Management
  • Real Estate
  • Sustainable Enterprise
  • Technology Innovation and Product Management
• Career & Leadership
  • Career Support
  • Leadership
  • Recruiting & Employment
  • Vetter Fellows
• Student Experience
  • Success Stories
  • Consortium at UNC
  • Our Inclusive Community
  • Student Clubs and Partnerships
  • Student Conferences
  • Living in Chapel Hill

Evening Executive MBA

The Evening Executive MBA program offers:

• Admissions
  • Apply
  • Requirements & Deadlines
  • Class Visits/Events
  • Tuition & Financial Aid
  • Veteran's Benefits
  • FAQs
• Academics
  • Schedule
  • Curriculum
    • Customized Electives
  • Faculty
  • Global Entrepreneurship Lab
• Career & Leadership
  • Career Support
  • Leadership Experience
• Student Experience
  • Success Stories

Weekend Executive MBA

The Weekend Executive MBA program offers:

• Admissions
  • Apply
  • Requirements & Deadlines
  • Class Visits/Events
  • Tuition & Financial Aid
  • Veteran's Benefits
  • FAQs
• Academics
  • Schedule
  • Curriculum
    • Customized Electives
  • Faculty
  • Global Entrepreneurship Lab
• Career & Leadership
  • Career Support
  • Leadership Experience
• Student Experience
  • Success Stories

Charlotte Executive MBA

The Charlotte Executive MBA program offers:

• Admissions
  • Apply
  • Requirements & Deadlines
  • Admissions Events
  • Tuition & Financial Aid
  • Veteran's Benefits
  • FAQs
• Academics
  • Schedule
  • Curriculum
    • Customized Electives
  • Faculty
• Career & Leadership
  • Career Support
  • Leadership Experience
• Student Experience
  • Success Stories

Online MBA

The Online MBA program offers:

• Admissions
  • Apply
  • Application Requirements
  • Tuition & Financial Aid
  • Events
  • Frequently Asked Questions
• Academics
  • Curriculum
    • Customized Electives
  • MBA Concentrations
  • Global and Experiential Programs
  • Featured Faculty
  • Graduate Certificates
• Concentrations
  • Data Analytics and Decision Making
  • Entrepreneurship
  • Finance
  • Management and Leadership
  • Marketing
  • Strategy and Consulting
• Career & Leadership
  • Is an MBA worth it?
• Student Experience
  • Student Resources
  • Student Stories

Marketing Concentration

The Marketing Concentration builds skills related to creating, managing, and leading modern markets. Students in the concentration build analytical and creative skills, develop an understanding of how to apply these skills in real-life contexts to craft and execute effective customer-focused and market-focused strategies, and gain the confidence to step forward and lead teams working on market-related projects and initiatives in organizations.

Career Paths

The Marketing Concentration prepares students for careers in areas such as:

• Brand management and consumer packaged goods (CPG)
• Technology-intensive markets
• Services and retailing

Select Course Offerings

The Marketing Concentration offers courses such as:

• Behavioral Economics
• Brand Management
• Consumer Behavior
• Customer Relationship Management
• Data Science and Artificial Intelligence in Business
• Digital Marketing and Social Media
• Global Marketing
• Healthcare Brand Plan
• Healthcare Marketing
• Innovation and Design Thinking
• Managing Customer Data: Journeys, Insights and Growth Strategies
• Marketing Research: Machine Learning for Consumer Insights
• Marketing Strategy
• Marketing Strategy in Technology-Intensive Environments
• Innovation and Design Thinking
• Pricing
• Product Management
• Retail and e-Tail Marketing
• Sales: Professional Selling Strategies and Skills

Who’s Teaching

The Marketing Concentration is taught by faculty members including:

• Sridhar Balasubramanian
• Barry Bayus
• Norris Bruce
• Katrijn Gielens
• Kristopher Keller
• Ingrid Koch
• Fei Long
• Mark McNeilly
• Navid Mojir
• Bill Putsis
• Daniel Ringel
• Markus Saba
• Longxiu Tian
• Sriram Venkataraman
• Annie Williams

Select Employers

Graduates of the Marketing Concentration have been employed by companies such as:

• Amazon
• Amgen
• Bristol-Myers Squibb
• Delta Airlines
• Eli Lilly and Company
• FedEx
• Ford Motor Company
• Haleon (formerly GSK Consumer)
• Kenvue (formerly Johnson & Johnson)
• Keurig Dr Pepper
• Mars Petcare
• Microsoft
• Procter & Gamble
• Sanofi
• The Hershey Company
• UPS
• Walmart

Key Resources

The Marketing Concentration offers key resources such as:

• MBA Career Services
• Marketing Career Club
• Alumni network

Select Experiential Learning Opportunities

The Marketing Concentration offers experiential learning opportunities such as:

• Marketing Development Program
• Student Teams Achieving Results (STAR)