Program Overview

Program Overview

The Bachelors of Business Management / Commerce with a major in Innovation and Entrepreneurship is designed to equip students with the skills and knowledge necessary to take a new idea to market by building a new business from the ground up.

Program Details

• The program introduces students to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process.
• Students apply this knowledge in practical courses on digital innovation, social entrepreneurship, and growth strategies, as well as technology and innovation management.
• Through leadership development, students become resourceful, creative, and resilient innovation leaders who deliver sustainable commercial and social value.
• The program includes deep immersion experiences, such as short placements or consulting projects in startups or commercial partner projects, allowing students to move closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs, and mentors.

Career Possibilities

The program prepares students for various careers, including:

• Business entrepreneur
• Business development manager
• Project manager
• Management consultant

Study Details

• The learning experiences are designed to best suit the learning outcomes of the courses chosen.
• The program includes lectures, tutorials, and seminars.
• Sample courses include:
  • Digital Innovation and Entrepreneurship
  • Entrepreneurial Growth Strategies
  • Social Entrepreneurship
  • Research Trends in Innovation and Entrepreneurship

Program Structure

For detailed information on the program structure, including courses and their descriptions, please refer to the official university program documentation.