Program Overview

Introduction to Journalism and Media Communication

The Journalism and Media Communication program at Colorado State University is a diverse community of scholars, journalists, media creators, and professional communicators. The program focuses on critical thinking and strategic communication, striving for truth and impact through substance and style.

Program Overview

The program explores the uses and effects of media through teaching, scholarship, creative activity, and engagement. It represents a broad diversity of voices and perspectives to inspire fairness, accuracy, and responsibility through academic and professional collaboration.

Focus Areas

While students are not required to choose an area of focus, it is strongly encouraged to build a foundation in at least one of the following JMC focus areas:

• Journalism & Storytelling
• Media Production
• Strategic Communication
• Science Communication

Journalism & Storytelling

This focus area is for students who enjoy developing and sharing relevant stories. Journalists cover important events, trends, and circumstances, gather information and media, then craft factual stories for readers, listeners, and viewers. Courses for Journalism and Storytelling include:

• JTC 305 Media and Global Cultural Identity
• JTC 310 Copy Editing
• JTC 320A/B Reporting/Sports Reporting
• JTC 328 Feature Writing
• JTC 420 Advanced Reporting
• JTC 422 Entrepreneurial Journalism

Media Production

This focus area is for students interested in a career as a creative media maker. Students will develop and master skills that demonstrate storytelling expertise in video, audio, photos, graphics, websites, publications, charts, drawings, and social media. Courses for Media Production include:

• JTC 335 Photography
• JTC 345 Video Production
• JTC 347 Audio Production
• JTC 372 Web Design and Development
• JTC 427 Motion Graphic Design
• JTC 435 Documentary Video Production

Strategic Communication

This focus area is for students who see themselves using communication and media to advance the goals of an organization. Strategic communicators work in advertising, public relations, promotions, branding, and marketing for corporations, government institutions, small companies, or non-profit groups. Courses for Strategic Communication include:

• JTC 350 Public Relations
• JTC 355 Advertising
• JTC 359 Audience Insights
• JTC 374 Social Media Management
• JTC 425 Strategic Multicultural Communication
• JTC 451 Integrated Communication Campaigns

Science Communication

This focus area is for students who see themselves bridging the gap between scientists and the public using strategic communication and storytelling strategies. In addition to the Science Communication classes offered within the department, students will combine classes from the other focus areas to create an individualized program of study. Courses for Science Communication include:

• JTC 319 Science and Environmental Communication
• JTC 350 Public Relations
• JTC 419 Food and Natural Resources Communication

Academic Success

Students will meet their Academic Success Coordinator at Orientation, and then each semester prior to registration. The coordinator will help students understand their degree program, discuss their goals, help them define their focus area, and serve as a navigator for resources across campus.

Admission Criteria

Journalism and Media Communication is a competitive major. Direct entry into the program as a first-year student requires a cumulative high school GPA of 3.2 or higher. Transfer students or students looking to switch majors after enrolling at CSU must have a cumulative GPA of 2.5 or higher from all prior university coursework.

Minors

The Journalism and Media Communication Department offers four minors, including two that are interdisciplinary:

• Media Studies
• Science Communication
• Information Science and Technology
• Music, Stage and Sports Production
• Journalistic Reporting and Storytelling

Opportunities

The program offers various opportunities to enhance undergraduate education, including:

• Internships
• Scholarships
• Study Abroad

Conclusion

The Journalism and Media Communication program at Colorado State University provides students with a diverse range of focus areas and opportunities to enhance their undergraduate education. With a strong emphasis on critical thinking, strategic communication, and academic collaboration, the program prepares students for successful careers in journalism, media production, strategic communication, and science communication.