Program Overview

Certificate in Market Research and Data Analytics

The Certificate in Market Research and Data Analytics provides students with a comprehensive view of the tools that marketing managers use to understand markets and evaluate their marketing efforts. This certificate offers valuable insight into traditional qualitative and quantitative research methods used to collect primary data, as well as advanced analytic techniques used by marketers to transform secondary data into decision-making information. Access to data gathered through digital marketing efforts is central to the analytical methods used by marketing managers.

Learning Objectives

Students will:

1. Learn the tools marketing managers use to understand markets, and evaluate their marketing efforts.
2. Learn the traditional qualitative and quantitative research methods used in collecting primary data.
3. Understand advanced analytic techniques used by marketers to transform secondary data into decision making information.
4. Analyze how to access data gathered through digital marketing efforts.
5. Gain experience with social media, website management, content marketing, web analytics and search engine optimization.

Program Details

• The program is effective as of Fall 2016.
• Additional coursework may be required due to prerequisites.

Course List

Course List Code | Title | Credits
---|---|---
MKT 370| Digital Marketing| 3
MKT 410| Marketing Research| 3
MKT 450| Marketing Analytics| 3
Program Total Credits:| 9

Overview

This certificate is designed to equip students with a comprehensive understanding of market research and data analytics, enabling them to make informed decisions in their marketing efforts. By completing this program, students will gain valuable skills in data analysis, market research, and digital marketing, preparing them for careers in marketing management and related fields.