Program Overview

Certificate in Customer Experience Management

The Customer Experience Management certificate provides management skills and strategic insights for providing consumers with satisfying experiences across a cross-section of markets, including retailing, hospitality, and entertainment. Customers’ experiences often extend into online contexts. This certificate will provide an understanding of digital tools used to attract customers and address their needs for information and online services.

Learning Objectives

This certificate provides students with an understanding of marketing strategies and tactics for creating favorable experiences in the following areas:

• online experiences
• retail/service environments
• service-related interactions

Program Details

Effective Summer 2016

Additional coursework may be required due to prerequisites.

Course List

The following courses are part of the program:

• Course List Code: MKT 360/DM 360, Title: Retailing, Credits: 3
• or MKT 367: Sports Marketing
• Course List Code: MKT 366, Title: Services Marketing, Credits: 3
• Course List Code: MKT 370, Title: Digital Marketing, Credits: 3 Program Total Credits: 9

Overview

The Certificate in Customer Experience Management is designed to equip students with the skills and knowledge necessary to create satisfying customer experiences across various markets and contexts. The program focuses on marketing strategies and tactics for online experiences, retail and service environments, and service-related interactions. With a total of 9 credits, the program includes courses in retailing, services marketing, and digital marketing, providing students with a comprehensive understanding of customer experience management.