Program Overview

Master of Business Administration, Marketing Data Analytics Specialization

Overview

This program is not currently accepting applications. Effective Fall 2023, the Master of Business Administration with a Marketing Data Analytics Specialization requires a minimum of 42 credits to complete.

Requirements

• Required Core Courses:
  • BUS 500: Foundations for Business Impact (2 credits)
  • BUS 601: Quantitative Business Analysis (2 credits)
  • BUS 614: Accounting Concepts (2 credits)
  • BUS 620: Leadership and Teams (2 credits)
  • BUS 626: Managing Human Capital (2 credits)
  • BUS 630: Information Management (2 credits)
  • BUS 640: Financial Principles and Practice (2 credits)
  • BUS 655: Marketing Management (2 credits)
  • BUS 656: Marketing Strategy and Planning (2 credits)
• Select two courses from the following:
  • BUS 615: Managerial Accounting
  • BUS 616: Financial Reporting and Analysis
  • BUS 635: Business Economics for the World Market
  • BUS 641: Financial Markets and Investments
• Select one course from the following:
  • CIS 576: Business Data Visualization
  • CIS 601/MGT 601: Enterprise Computing and Systems Integration
• Required Specialization Courses:
  • CIS 505: Database Concepts (1 credit)
  • CIS 570: Business Intelligence (3 credits)
  • CIS 575: Applied Data Mining and Analytics in Business (3 credits)
  • MKT 610: Qualitative Marketing Research Methods (1 credit)
  • MKT 621: Search Engine Marketing and Optimization (1 credit)
  • MKT 650: Data Analytics (2 credits)
  • MKT 651: Applied Data Analytics (2 credits)
  • MKT 670: Digital Marketing (1 credit)
  • MKT 686: Marketing Practicum (2 credits)
• Select 1 credit elective with approval of graduate advisor.

Procedures for Master's and Doctoral Degrees

1. Application for admission (online) - Six months before first registration
2. Diagnostic examination when required - Before first registration
3. Appointment of advisor - Before first registration
4. Selection of graduate committee - Before the time of fourth regular semester registration
5. Filing of program of study (GS Form 6) - Before the time of fourth regular semester registration
6. Preliminary examination (Ph.D. and PD) - Two terms prior to final examination
7. Report of preliminary examination (GS Form 16) - (Ph.D. and PD) - Within two working days after results are known
8. Changes in committee (GS Form 9A) - When change is made
9. Application for Graduation (GS Form 25) - Refer to published deadlines from the Graduate School Website 9a. Reapplication for Graduation (online) - Failure to graduate requires Reapplication for Graduation (online) for the next time term for which you are applying
10. Submit thesis or dissertation to committee - At least two weeks prior to the examination or at the discretion of the graduate committee
11. Final examination - Refer to published deadlines from the Graduate School Website
12. Report of final examination (GS Form 24) - Within two working days after results are known; refer to published deadlines from the Graduate School website
13. Submit a signed Thesis/Dissertation Submission Form (GS Form 30) to the Graduate School and Submit the Survey of Earned Doctorates (Ph.D. only) prior to submitting the electronic thesis/dissertation - Refer to published deadlines from the Graduate School website.
14. Submit the thesis/dissertation electronically - Refer to published deadlines from the Graduate School website
15. Graduation - Ceremony information is available from the Graduate School website