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JTC 355 - Advertising

Colorado State University
Fort Collins , United States
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Major
Advertising | Marketing | Public Relations
Area of study
Business and Administration
Course Language
English
About Program

Program Overview

Program Overview

Colorado State University Online offers a range of academic programs, including:


  • Bachelor's Degrees
  • Master's Degrees
  • Ph.D. & Doctoral Degrees
  • Grad Certificates
  • Courses
  • Professional Education

Course Details

JTC 355 - Advertising

This course examines advertising principles and techniques used to develop effective advertising campaigns. The first half of the semester covers the history and evolution of advertising, plus legal and ethical issues. The class then delves into media: outdoor, print, electronic, and digital, as well as supplementary strategies and tactics, such as public relations, promotion, and experiential marketing. The weeks that follow are dedicated to strategic planning: specific topics include research and evaluation, consumer behavior, market segmentation, creative strategy, and media strategy. The class concludes with a review of how all of this works together to create successful integrated advertising campaigns.


Course Availability

  • Summer 2025
  • Fall 2025
  • 3 credits

Academic Programs

  • Undergraduate Minors, Certificates, & Training
  • Professional Development & Training
  • Credit Courses
  • Noncredit Courses
  • All-University Core Curriculum
  • Free Online Courses
  • Osher Lifelong Learning Institute

University Information

Colorado State University Online is a branch of the Office of Engagement and Extension. The university is committed to providing high-quality academic programs and services to its students.


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