Program Overview

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Introduction to the Master of Science in Marketing Program

The Master of Science in Marketing program at the Haslam College of Business is designed for individuals passionate about making people fall in love with brands while creating solutions that satisfy customer needs. This degree combines creativity with data-driven problem-solving to move students forward in their careers.

Program Overview

The MS in Marketing program is a degree program designed by marketers for marketers. It combines creativity with data-driven problem-solving to help students develop in-demand marketing skills, including strategic and data-driven decision-making, marketing analytics, and industry-centered research.

Future-Focused Curriculum

The curriculum is carefully constructed to help students develop in-demand marketing skills. It includes coursework in:

• Strategic and data-driven decision-making
• Marketing analytics and industry-centered research
• Customer and brand management
• Technology-enhanced marketing
• Digital and social media management

Support for Student Success

The program provides personalized advising, coursework focused on career planning and professional development, and a robust lineup of industry engagement opportunities. These help students develop critical skills and professional connections necessary for success in the program and throughout their careers.

Real-World Engagement

The program familiarizes students with challenges and opportunities in the marketing landscape through industry partnerships that bring real-world problems into the classroom. The MS in Marketing Distinguished Speaker Series brings trend-setting thought leaders straight to students.

Career Impact

The Master of Science in Marketing program will launch students' careers as marketing professionals and accelerate their long-term success. A sound financial investment, median wages across the nation are 20 percent higher for employees with a graduate degree in marketing compared to bachelor's degree holders. Demand for marketing talent with advanced skills is also projected to average double-digit growth from 2018 to 2028.

What You'll Learn

Today's marketers must be proficient in digital and social business strategies and the use of emerging technologies to maximize customer engagement. The program combines creativity with data-driven problem-solving through coursework, cases, guest speakers, networking events, and experiential learning opportunities.

Careers

Discover the many career paths available to graduates, including potential job titles and industries where students can apply their marketing skills and expertise.

Social Media Specialist

• Create and manage content on social platforms to engage audiences, grow brand awareness, and drive customer interaction.
• Salary range: $50,000 to $75,000 annually.

Advertising Manager

• Plan and execute campaigns, manage budgets, and oversee ad placements on media channels to promote products and services.
• Salary range: $80,000 to $130,000 annually.

Marketing Director

• Develop strategies to promote products and services, analyze market trends, and collaborate with creative teams.
• Salary range: $90,000 to $150,000 annually.

Chief Marketing Officer

• Set the vision, guide branding and customer acquisition efforts, and ensure that marketing aligns with the company's long-term business objectives.
• Salary range: starting around $150,000, often exceeding $250,000 annually.

Admissions

The application for the MS in Marketing must be submitted through the Haslam College of Business Graduate School. The selection process is designed to ensure a rigorous program and provide opportunities to applicants from diverse educational, professional, and personal backgrounds.

Requirements

The program employs a flexible admissions process that relies on a variety of factors to make a holistic assessment of each applicant's fit and potential success. Requirements for consideration include:

• Minimum Graduate School GPA
• GMAT or GRE (may be required)
• TOEFL or IELTS (required for international applicants)
• Recommendation letters
• Pre-enrollment coursework
• Interview

Haslam Undergraduate Business Degree Holders

• Minimum Graduate School GPA for U.S. degree holders: 2.7 out of 4.0
• Minimum Graduate School GPA for non-U.S. degree holders: 3.0 out of 4.0
• GMAT or GRE: Not required
• TOEFL or IELTS: Not required
• Recommendation letters: Required (3 letters, including one from a marketing faculty member)
• Pre-enrollment coursework: Average GPA in all Marketing courses of 3.0 or better
• Interview: Recorded interview submission required
• Application fee: $60

Non-Haslam Undergraduate Business Degree Holders

• Minimum Graduate School GPA for U.S. degree holders: 2.7 out of 4.0
• Minimum Graduate School GPA for non-U.S. degree holders: 3.0 out of 4.0
• GMAT or GRE: May be required
• TOEFL or IELTS: Required for international applicants
• Recommendation letters: Required (3 letters, including one from a marketing faculty member)
• Pre-enrollment coursework: Intro to Marketing and Intro to Statistics with a C or better
• Interview: Recorded interview submission required
• Application fee: $60

Non-Business Degree Holders

• Minimum Graduate School GPA for U.S. degree holders: 2.7 out of 4.0
• Minimum Graduate School GPA for non-U.S. degree holders: 3.0 out of 4.0
• GMAT or GRE: May be required
• TOEFL or IELTS: Required for international applicants
• Recommendation letters: Required (3 letters, including one from a marketing faculty member)
• Pre-enrollment coursework: Intro to Marketing, Consumer Behavior, Marketing Research, Intro to Statistics with a C or better
• Interview: Recorded interview submission required
• Application fee: $60

Curriculum

The Master of Science in Marketing program has a total of 32 program hours. The curriculum includes:

Summer Semester

• MARK 503: Marketing Strategy (3 hours)
• MARK 538: Quantitative Marketing Insights (3 hours)
• MARK 599: Career Planning & Professional Development (1 hour)

Fall Semester

• MARK 504: Contemporary Consumer Behavior (3 hours)
• MARK 534: Data Visualization and Storytelling (3 hours)
• MARK 541: Managing Digital Marketing Campaigns (3 hours)
• MARK 543: Professional Selling for Marketers (3 hours)
• MARK 598: Special Topics in Marketing (1 hour)

Spring Semester

• MARK 536: Qualitative Marketing Insights (3 hours)
• MARK 542: Marketing Innovations (3 hours)
• MARK 544: Insights-Driven Innovation (3 hours)
• MARK 550: Client-Based Consulting Project (3 hours)

Tuition & Financial Aid

The estimated program cost for students entering Summer 2026 is:

• In-State: $27,090
• Out-of-State: $52,797

Admitted applicants are automatically considered for merit-based, program-funded graduate assistantships and scholarships. The graduate assistantships include a tuition fee waiver and a stipend for the semester(s) awarded. No additional application is necessary for financial consideration. However, students can apply for graduate assistantships that are outside of the MS in Marketing program.