Program Overview

Program Overview

Sales professionals today are dedicated to their customers. They know their customers, share their successes, and help them work through challenges as partners. They work to understand their clients’ needs, discovering and providing solutions through a customer-centric lens. They focus on increasing numbers of appointments set, reducing buyer objections, and increasing commitments that build a sustainable business. Through relationship selling, sales professionals can create authentic client-centered relationships that build trust, foster loyalty, and make it possible to meet or exceed goals and quotas.

Program Objectives

• Create and demonstrate sales strategies that move the buying process forward.
• Use methods to establish a connection and gain access with customers.
• Construct solutions with the customer that bring value.
• Eliminate and/or overcome buyer objections.
• Learn methods to gain commitment and close the sale.

Program Sessions

Meet Your Instructor

Randy Harms

Randy Harms has more than 30 years of successful sales, management, and coaching experience. Harms earned a bachelor’s degree in business management at North Carolina Wesleyan College.

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