Program Overview

Program Overview

The Master's program in Strategische Kommunikation & Management (Strategic Communication and Management) is a specialized program that provides students with theoretical knowledge and current research findings on communication in organizations, focusing on internal and external target groups and audiences.

Program Description

The program delves into the analysis of strategies and the impact of communication measures, as well as the management of communication processes, understanding public relations, advertising, campaigns, and the opportunities and limitations of strategic communication.

Career Opportunities

Upon completion of the program, students are equipped to plan, implement, and evaluate projects related to organizational communication, public relations, communication management, social media, advertising, campaign and marketing communication. The acquired analytical competencies in strategies and effects of communication measures, combined with empirical-methodological qualifications in social sciences, qualify students for responsible positions in communication departments of companies, public institutions, NGOs, and other organizations involved in strategic communication.

Program Requirements

• A bachelor's degree with a minimum overall grade of 5.0
• Relevant prior knowledge (a total of 60 ECTS credits) in:
  • Theories and subfields of communication science (15 credits)
  • Statistics and survey methods, as well as research project experience (24 credits)
  • Communication science, media research, business administration, organizational sociology, or psychology (21 credits)
• Without sufficient prior knowledge, admission is possible with conditions.

Additional Information

For more details on the program, including admission requirements and the curriculum, please refer to the official program documentation.