Program Overview

Introduction to the Bachelor of Business Administration (BBA) Programme

The Bachelor of Business Administration (BBA) programme is designed for students who wish to pursue a career in entrepreneurship, design and innovation, finance, human resource management, information systems and analytics, or marketing. It combines strong functional training with intensive exposure to communication skills, computer applications, plus other social sciences and/or science subjects.

Programme Structure

In the second year of the programme, students can choose to major in:

• Entrepreneurship, Design and Innovation
• Finance
• Human Resource Management
• Information Systems and Analytics
• Marketing Students may also select a second major if they are able to complete the requirements. Students of the BBA programme are required to complete 240 credits for the 4-year curriculum.

Majors

The BBA programme offers the following majors:

• Entrepreneurship, Design and Innovation
• Finance
• Human Resource Management
• Information Systems and Analytics
• Marketing

Programme Details

The programme details for each intake are as follows:

• Regulations
• Syllabus
• FBE Majors and Minors
• List of Courses & Brief Description
• Suggested Order of Study

Dual Degree Programmes

The university also offers dual degree programmes, including:

• HKU (Bachelor of Economics and Finance)-PKU “Future Leaders” Dual Bachelor’s Degree in Economics, Finance and Management
• HKU (Bachelor of Business Administration)-Sciences Po Dual Degree
• HKU (Bachelor of Business Administration)-UBC Dual Bachelor’s Degree in Business Administration and Commerce

Programme Representatives

The programme representatives are:

• Prof. Yiwen ZHANG, Programme Director
• Prof. Jinzhao DU, Deputy Programme Director and Admissions Tutor
• Prof. Joseph CHAN, Representative for Entrepreneurship, Design and Innovation Major
• Prof. Alex CHAN, Representative for Finance Major
• Prof. Helen Hailin ZHAO, Representative for Human Resource Management Major
• Dr. Chao DING, Representative for Information Systems and Analytics Major
• Prof. Mengzhou (Austin) ZHUANG, Representative for Marketing Major

Student Enrichment

The university offers various student enrichment programmes, including:

• Overseas Learning Experience
  • Exchange Partners
  • Incoming Exchange
  • Outgoing Exchange
  • Others
    • HKU Business School - Geneva Centre for Security Sector Governance (DCAF) Traineeship Programme
    • USC Virtual Business Professional (VBP) Project
• Mainland Learning Experience
  • HKUBS x ACCA Greater Bay Area Study Tour
  • China Business and Economics Programme
    • CBE (Dec 2022)
  • Creativity, Innovation & Entrepreneurship in China Programme
  • Doing Business in China Programme
  • HKU-Sun Hung Kai China Economic Development Study Tour
  • ZJU "Entrepreneurship in China" International Summer/ Winter School
• Corporate Partnership Programmes
  • HKU-Accenture Business Consulting Programme
  • Asset Management Corporate Series
  • Connectivity in Finance
  • Venture into Future Career
  • Impact Assessments Support Scheme (IASS)
• Competitions
  • Upcoming Competitions
  • Students Achievements
• Mentorship Programme
  • Applications
    • Mentees
  • Previous Mentors
    • Mentors
    • Mentors
    • Mentors
    • Mentors
    • Mentors
  • Contact
• Experiential Learning
  • Field Trip Kyoto, Okayama Japan for Undergraduates
  • Barcelona Entrepreneurial and Innovation Experience Tour (June 2025)
  • BUSI1807 Business Consulting Practicum
    • About BCP
    • Benefits to Students
    • Feedback from BCP 2024 Participants
    • Media Story
  • BUSI2812 Impact Lab
  • IIMT2628 Innovation and Entrepreneurship Internship
  • MGMT2787 Business Case Analysis and Presentation
• Beta Gamma Sigma HKU Chapter
• Students Societies
  • Business and Economics Association
  • Business Association
  • Economics and Finance Society
  • Information Analytics Association
• Student-run Organizations
  • HKU International Case Society
    • HKU-Airstar Bank Joint University Case Competition 2024
  • International Student Society
• Students Sharing

Support and Development

The university provides various support and development services, including:

• University Regulations and Policies
  • General Regulations
  • Regulations for First Degree Curricula
  • Code of Academic Conduct
  • What is Plagiarism?
• Orientation for Freshmen
• First Year Experience & Academic Advising
  • UG Academic Advising
  • Student Academic Advising Programme
  • Student Academic Advisers
• Prizes & Scholarships
  • Prizes and Scholarships
  • HKU Business School - Future Leader Scholarship Program
  • FBE Student Contribution and Innovation Award
  • List of Awardees
• Career Development
  • Career Development
  • Other Career Resources
• Research Opportunities
  • Undergraduate Research Fellowship Programme (URFP)
  • Virtual Research Learning Center (VRLC)
• CEDARS Special Educational Needs (SEN) Support
• Student Wellness Resources
• Useful Info
  • Academic Calendar
  • Downloadable Forms
  • Classes and Examination Arrangements during Typhoons and Rainstorms
  • MTR Student Travel Scheme

Intranet

The university's intranet provides access to:

• Staff-Student Consultative Committee
• Student Evaluation