Program Overview

Introduction to the Bachelor of Business Administration (Business Analytics) [BBA(BA)] Programme

The Bachelor of Business Administration (Business Analytics) [BBA(BA)] programme is designed to meet the growing industry demand for talents in the business analytics field. Its curriculum offers students a comprehensive coverage of both technical and managerial skill sets. Students will learn a wide spectrum of knowledge from the disciplines of information technology, data science, business statistics, and management.

BBA(BA) Curriculum Structure

Students are required to complete a total of 240 credits of courses in the 4-year curriculum, of which:

• 96 credits are courses for Major in Business Analytics
• 18 credits are language enhancement courses
• 36 credits are Common Core courses
• The remaining 90 credits are for free electives, optional second major and/or minor(s)

Business Analytics (BA) Major Programme Structure (96 credits)

The programme structure includes:

• Faculty Core Courses (24 credits)
  • Complete all of the following courses:
    • ACCT1101: Introduction to Financial Accounting
    • ECON1210: Introductory Microeconomics
    • Statistics requirement: choose one of the following courses
      • ECON1280: Analysis of Economic Data
      • STAT1602: Business Statistics
      • STAT1603: Introductory Statistics
    • FINA1310: Corporate Finance
• Disciplinary Core Courses (48 credits)
  • Complete all of the following courses:
    • IIMT2602: Business Programming
    • IIMT2601: Management Information Systems
    • IIMT2641: Introduction to Business Analytics
    • IIMT3636: Decision and Risk Analysis I
    • MGMT2401: Principles of Management
    • IIMT3601: Database Management
    • IIMT3635: Operations Management
    • IIMT4602: Digital Innovation (Capstone course)
• Disciplinary Electives (Analytics Techniques) (12 credits)
  • Complete two of the following courses:
    • IIMT3641: Introduction to Financial Analytics
    • IIMT3642: Managing and Mining Big Data
    • IIMT3688: Artificial Intelligence in Business
• Disciplinary Electives (Business Applications) (12 credits)
  • Complete two of the following courses:
    • IIMT3603: Project Management
    • IIMT3643: Data Visualization and Visual Analytics
    • IIMT3684: Web and Social Media Technology

Career Prospects

Graduates of the BBA(BA) programme are expected to land on data and analytics related jobs in a wide variety of sectors such as IT, finance, supply chain, marketing, consulting, manufacturing, and so forth. They will also be competitive in pursuing post-graduate degrees in fields such as data science, information management, decision science, big data, etc.

Programme Details

• Programme Director: Dr. Chao DING
• Deputy Programme Director and Admissions Tutor: Dr. C K LOK