Program Overview

Introduction to the Bachelor of Business Administration in Accounting Data Analytics (BBA(ADA)) Programme

The Bachelor of Business Administration in Accounting Data Analytics (BBA(ADA)) programme is designed to prepare students for a professional qualification in accounting, with a focus on data analytics. This programme is an excellent choice for students interested in STEM with accounting and business applications, who wish to pursue a career in relevant fields.

Programme Overview

The BBA(ADA) programme provides students with comprehensive accounting and business knowledge, enabling them to obtain professional qualifications in accounting. Students will acquire computer programming and data analytics skills to meet the needs of the accounting and business professions in today's digital transformation economy.

BBA(ADA) Curriculum Structure

Students are required to complete a total of 240 credits of courses in the 4-year curriculum, consisting of:

• 156 credits for Professional Core in Accounting Data Analytics
• 18 credits for language enhancement courses
• 36 credits for Common Core courses
• 30 credits for free electives and/or optional minor(s)

Accounting Data Analytics (ADA) Professional Core Programme Structure

The ADA Professional Core Programme Structure includes:

Faculty Core Courses (24 credits)

• Complete all of the following courses:
  • ACCT1101: Introduction to Financial Accounting (6 credits)
  • ECON1210: Introductory Microeconomics (6 credits)
  • Statistics requirement: choose one of the following courses:
    • ECON1280: Analysis of Economic Data (6 credits)
    • STAT1602: Business Statistics
    • STAT1603: Introductory Statistics
  • FINA1310: Corporate Finance (6 credits)

Disciplinary Core Courses (120 credits)

• Complete all of the following courses:
  • IIMT2602: Business Programming (6 credits)
  • COMP1117: Computer Programming
  • ACCT2102: Intermediate Financial Accounting I (6 credits)
  • ACCT2105: Introduction to Management Accounting (6 credits)
  • BUSI3801: Business Law (6 credits)
  • IIMT2641: Introduction to Business Analytics (6 credits)
  • IIMT2601: Management Information Systems (6 credits)
  • MGMT2401: Principles of Management (6 credits)
  • MKTG2501: Introduction to Marketing (6 credits)
  • ACCT3103: Intermediate Financial Accounting II (6 credits)
  • ACCT3106: Management Control (6 credits)
  • ACCT3107: Hong Kong Taxation (6 credits)
  • BUSI3803: Company Law (6 credits)
  • IIMT3636: Decision and Risk Analysis I (6 credits)
  • ECON1220: Introductory Macroeconomics (6 credits)
  • FINA2320: Investments and Portfolio Analysis (6 credits)
  • IIMT3642: Managing and Mining Big Data (6 credits)
  • IIMT3686: Information Systems Audit and Control (6 credits)
  • ACCT3109: Auditing (6 credits)
  • ACCT4101: Seminar in Accounting Data Analytics (Capstone course) (6 credits)
  • ACCT4104: Advanced Financial Accounting (6 credits)

Disciplinary Electives (12 credits)

• Complete two of the following courses:
  • COMP2113: Programming Technologies (12 credits)
  • COMP2119: Introduction to Data Structures and Algorithms
  • IIMT3601: Database Management
  • COMP3278: Introduction To Database Management System
  • IIMT3602: Information Systems Analysis and Design
  • COMP3297: Software Engineering
  • COMP3320: Electronic Commerce Technology
  • COMP3355: Cyber Security
  • IIMT3603: Project Management
  • IIMT3641: Introduction to Financial Analytics
  • IIMT3643: Data Visualization and Visual Analytics
  • IIMT3688: Artificial Intelligence in Business
  • COMP3270: Artificial Intelligence

Accounting Accreditations

The BBA(ADA) programme is accredited as an approved accountancy programme under the Professional Accreditation System of the Hong Kong Institute of Certified Public Accountants (HKICPA) and CPA Australia. Graduates are recognised by the HKICPA as accountancy degree holders and as having fulfilled the stipulated pre-entry educational requirements. They can be qualified as professional accountants by successfully completing the HKICPA Qualification Programme (QP) and obtaining relevant working experience.

Graduates of the degree of BBA(ADA) are eligible to obtain maximum exemptions from professional examinations organised by the Association of Chartered Certified Accountants (ACCA), and need to take only four papers. They can also be qualified as members of the ACCA by successfully completing the examinations and obtaining relevant working experience.

Alternatively, graduates will be exempted from all the 6 Foundation Level exams and will be eligible to apply for the CPA Australia Associate membership.

In addition, students of the BBA(ADA) programme are eligible to enrol in the CGMA Finance Leadership Program and kickstart their journey to become a member of Chartered Institute of Management Accountants (CIMA) and a Chartered Global Management Accountant while they are studying in the University.

Career Prospects

Graduates of the BBA(ADA) programme are expected to become business leaders in the field of accounting in the future, who are able to use the latest technology to analyse big data and apply their insights to everyday business decisions.