Program Overview

Program Overview

The program in Digital Communication and Chinese Culture aims to enhance students' understanding of Chinese culture and their digital literacy. It combines traditional culture with modern digital technology, covering topics such as photography, videography, art and technology, cultural technology, digital software, and social media.

Course Description

Course Information

• Course Number: CHIN 9001
• Course Name: Digital Communication and Chinese Culture
• Academic Year: Second semester
• Course Level: Undergraduate
• Credits: 6 credits
• Language of Instruction: Chinese (mainly Cantonese, with Mandarin and English as supplementary languages)

This course seeks to integrate traditional culture with digital technology, promoting students' ability in digital communication and enhancing their understanding of digital media. The course covers various digital media related to Chinese culture, including photography, videography, art and technology, cultural technology, digital software, and social media.

Learning Objectives and Outcomes

• Recognize Chinese culture and the theory and relationship of digital communication
• Familiarize themselves with various digital media related to Chinese culture, such as photo essays, vlogs, interactive websites, digital social media, 3D technology, and virtual reality
• Enhance students' digital literacy and multi-modality awareness
• Master the practical methods of combining technology and culture and apply them to other disciplines and life needs
• Improve, appreciate, and analyze Chinese culture and enhance digital communication abilities

Course Certification

The course has been certified by the University of Hong Kong as a "Communication-intensive Course (CiC)". It emphasizes guiding students to master oral and written language expression skills and uses information technology to enhance visual and digital literacy, allowing students to flexibly learn about digital communication and Chinese culture.