Program Overview

The PgDip in Innovative Marketing & Agile Organisation (IMAO) is designed to equip business leaders with the skills to drive growth, innovation, and agility in their organizations. The program focuses on the intersection of marketing, technology, and organizational management, providing a comprehensive framework for navigating the complexities of the global business landscape.

Program Objectives

The program aims to enhance external marketing innovation and internal organizational agility, enabling businesses to accelerate growth, build efficient and agile organizations, and develop demand-driven marketing strategies that can quickly adapt to international market changes. Upon completion, students should be able to:

• Critically analyze enterprise organizational structures and marketing operations, proposing improvements suitable for international markets.
• Effectively apply new marketing models, including AI-driven customer segmentation, cross-border market positioning, and marketing optimization, to meet the demands of globalization.
• Utilize innovative and intelligent business methods, such as automation, AI-driven decision support, and data analysis, to drive enterprise transformation and maintain competitiveness in international markets.
• Design a sound corporate governance system that integrates corporate social responsibility (CSR), business ethics, and cross-cultural management into internationalization strategies.
• Collect and analyze data using advanced tools, including AI analysis, to integrate key global market information and develop innovative cross-border marketing and management strategies.
• Apply cutting-edge business knowledge to establish good external relationships with international business partners and various social sectors, promoting multilateral cooperation and the expansion of global business networks.

Program Structure

The program consists of a residential workshop and eight core modules, culminating in a final project. The modules cover topics such as:

• Innovation Strategy for Corporate Expansion
• Corporate Competency and AI Strategy
• Organisation and Leadership Intelligence
• Diversity and Cross-cultural Management
• Innovation and Co-opetition Boundary
• Socialnomics and Brand Leadership
• Social Media and Big Data Marketing
• Audience Analysis and User Experience

Faculty and Guest Lecturers

The program features a distinguished faculty from world-renowned institutions, including Cambridge University, Harvard University, Columbia University, and NYU, as well as entrepreneurs and senior executives from international enterprises in the Asia-Pacific region. Guest lecturers include:

• Dr. Edward Tse, Founder and CEO of Gao Feng Advisory Company
• Dr. Norman Sze, Former Vice Chairman of Deloitte China
• Prof. Guido Gianasso, Professor of Leadership at HEC Paris
• Prof. Xiaojun Wang, Professor of Operations and Supply Chain Management at the University of Birmingham

Admission Requirements

Applicants must have:

• At least 10 years of work experience
• A recognized bachelor's degree or equivalent
• Recommendation and support from their organization
• A senior management position within their organization

Tuition Fees

The program tuition is HKD 468,000, which includes accommodation and meals for the duration of the modules, excluding dinner. Students are responsible for their own transportation, visa fees, and other related expenses.

Graduation and Certification

Upon completing the residential workshop, eight core modules, and the final project, students will be awarded the PgDip in Innovative Marketing & Agile Organisation by the University of Hong Kong, which is a postgraduate-level diploma.

Additional Information

The program is designed to support the development of business leaders who can drive innovation, growth, and agility in their organizations. With its comprehensive curriculum, distinguished faculty, and global perspective, the PgDip in Innovative Marketing & Agile Organisation is an ideal choice for executives seeking to enhance their skills and knowledge in marketing, technology, and organizational management.

University of Hong Kong Summary

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Overview:

The University of Hong Kong (HKU) is a prestigious public research university located in Hong Kong. It is renowned for its academic excellence and global standing, consistently ranking among the top universities worldwide.

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Services Offered:

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Student Life and Campus Experience:

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Key Reasons to Study There:

Global Recognition:

HKU consistently ranks highly in global university rankings, demonstrating its academic excellence and international reputation.

World-Class Faculty:

HKU boasts a distinguished faculty of renowned scholars and researchers, providing students with access to cutting-edge knowledge and expertise.

Diverse Academic Programs:

HKU offers a wide range of undergraduate and postgraduate programs across ten faculties, covering various disciplines and fields of study.

Research Opportunities:

HKU is a leading research institution, providing students with opportunities to engage in research projects and contribute to groundbreaking discoveries.

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Academic Programs:

HKU offers a comprehensive range of academic programs across ten faculties:

• Architecture
• Arts
• Business
• Dentistry
• Education
• Engineering
• Law
• Medicine
• Science
• Social Sciences

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Other:

• HKU has a strong commitment to knowledge exchange and community engagement, fostering collaborations and partnerships with various stakeholders.
• The university has a vibrant campus life with numerous student clubs, societies, and events, providing opportunities for personal growth and development.
• HKU is committed to promoting diversity and inclusion, creating a welcoming and supportive environment for students from all backgrounds.